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Video Articles

Entrepreneurial Ecosystem, Entrepreneurship and Innovation
Date
August 01, 2024
A Starbucks store front
Entrepreneurial Ecosystem, Entrepreneurship and Innovation
Entrepreneurship News

How Starbucks Cafes Can Fuel Startup Growth: The Power of Third Places

A new Columbia Business School study shows how the chain entering a neighborhood without coffee shops boosts entrepreneurship by up to 11.8 percent.
  • Read more about How Starbucks Cafes Can Fuel Startup Growth: The Power of Third Places about How Starbucks Cafes Can Fuel Startup Growth: The Power of Third Places
Leadership, Politics, Research Findings
Date
November 19, 2024
Divided nation illustration
Leadership, Politics, Research Findings

Is Open-Mindedness a Liability in Today’s Polarized Politics?

Research by Professor Mohamed Hussein uncovers the social cost of engaging with opposing political views, offering new insights into America’s growing partisan divide and what it means for fostering cooperation.
  • Read more about Is Open-Mindedness a Liability in Today’s Polarized Politics? about Is Open-Mindedness a Liability in Today’s Polarized Politics?
Accounting, Technology
Date
August 13, 2024
Apple logo on a building
Accounting, Technology
Accounting News

Valuing Intangible Capital in the Age of Trillion-Dollar Tech Giants

New research by CBS Professor Shivaram Rajgopal and his co-authors uses historical company data to help investors more accurately estimate a company's value, promoting greater transparency.
  • Read more about Valuing Intangible Capital in the Age of Trillion-Dollar Tech Giants about Valuing Intangible Capital in the Age of Trillion-Dollar Tech Giants
Business and Society, Entertainment, Marketing, Social Impact
Date
September 24, 2025
Concert attendee
Business and Society, Entertainment, Marketing, Social Impact

3 Keys to Creating Memorable Consumer Experiences

Columbia Business School research reveals why some moments stay with us while others fade, uncovering the three psychological pillars behind meaningful, memorable, and authentic consumer experiences.
  • Read more about 3 Keys to Creating Memorable Consumer Experiences about 3 Keys to Creating Memorable Consumer Experiences
Leadership, Management
Date
September 24, 2024
Worker feeling burned out
Leadership, Management

Back to the Office: How It’s Transforming Employee Happiness and Job Satisfaction

New research shows that while returning to in-office work can boost employee engagement, popular self-affirmation techniques may unexpectedly increase burnout.
  • Read more about Back to the Office: How It’s Transforming Employee Happiness and Job Satisfaction about Back to the Office: How It’s Transforming Employee Happiness and Job Satisfaction
Business and Society, Data and Business Analytics, Marketing, World Business
Date
September 05, 2025
Illustration of political polarization in the US
Business and Society, Data and Business Analytics, Marketing, World Business

How Political Polarization Is Changing Consumer Behavior and Brand Choices

Columbia Business School research shows that America’s political divide is shaping where consumers shop, what brands they buy, and how companies navigate identity-driven markets.
  • Read more about How Political Polarization Is Changing Consumer Behavior and Brand Choices about How Political Polarization Is Changing Consumer Behavior and Brand Choices
Economics and Policy, Financial Policy
Date
October 08, 2024
Federal Reserve Building, Washington, D.C.
Economics and Policy, Financial Policy

Why Inflation Could Stay High Despite Central Bank Efforts

Professor Pierre Yared and his co-researchers argue that deglobalization, fiscal expansion, and other global trends will reverse the low inflation rates of recent decades, making the job of central banks more challenging.
  • Read more about Why Inflation Could Stay High Despite Central Bank Efforts about Why Inflation Could Stay High Despite Central Bank Efforts

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