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Chazen Global Insights Archive

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Articles

Chazen Global Insights, Leadership

Leading Change

How do employees learn an organization’s culture? In his new book, Professor Ray Fisman draws from organizational economics to reveal how leaders drive culture change.

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Chazen Global Insights, Economics and Policy

Does Inequality Make You Happier?

New research shows that the relationship between income inequality and life satisfaction is not as simple as it seems.

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Chazen Global Insights, Leadership

Why Are There So Few Women in Corporate Leadership?

A study suggests the answer is linked to the behavior of both men and women at the top.

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Chazen Global Insights, Leadership

The Game Changers

What glass ceiling? Columbia Business School alumnae are striving for — and reaching — the top of the finance world.

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Chazen Global Insights, Economics and Policy

Man on a Mission

With DimensionU, Ntiedo Etuk ’02 is using video games — and a healthy dose of competition — to get millions of kids excited about learning.

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Smartphone Ads That Work
Media and Technology

Smartphone Ads That Work

A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?

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Chazen Global Insights, Marketing

PepsiCo: Think Fast to Keep Up with the Digital Consumer

PepsiCo's Shiv Singh shares his advice on successful advertising.

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Chazen Global Insights, Marketing

What’s Next for Brands in Online Video

With new sources available to create visual marketing, read how established businesses, like Vimeo, maintain their lead among competitors.

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Chazen Global Insights, Economics and Policy

American Daydream

Is the American dream of home ownership still within reach?

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Chazen Global Insights, Entrepreneurship

Feeling the Future: The Emotional Oracle Effect

Can trusting in your gut feeling predict future outcomes?

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Chazen Global Insights, Entrepreneurship

The Real Deal

For Kesha Cash ’10, being an impact investor means doubling as a social entrepreneur — and as an activist for the next generation of change-makers.

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Chazen Global Insights, Entrepreneurship

Pouring Passion

Columbia Business School alumni are proving that the wine industry is ripe for innovation.

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Chazen Global Insights, Leadership

What Can You Learn from a Chief Big Ass?

Although unconvential in name, read and listen to how Big Ass Fans is a brand to be remembered.

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Chazen Global Insights, Leadership

Un-Follow the Leader

Cultural norms of deference to authority figures can inhibit Indian employees from challenging the status quo and sharing innovative ideas with managers.

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Chazen Global Insights, Marketing

Brand Value: Measuring All the Angles

How branding and marketing are not so different.

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Chazen Global Insights
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