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Consumer Behavior

See the latest research, articles and faculty on the Consumer Behavior Area of Expertise at Columbia Business School.

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Latest on Consumer Behavior

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Consumer Behavior Faculty

CBS Faculty Research on Consumer Behavior

Performance and Employer Stock in 401(k) Plans

Authors
Gur Huberman and Paul Sengmuller
Date
September 1, 2004
Format
Journal Article
Journal
Review of Finance

Participants in 401(k) retirement plans violate the basic principle of diversification by investing significant fractions of their savings in their employers' equity. This paper characterizes investors' active changes to their company stock investment over time by analyzing new inflows and transfers. The average investor seems to base active changes on salient information, paying attention to past returns, volatility, and business performance.

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Comparative statics, strategic complements and substitutes in oligopolies

Authors
Fernando Bernstein and Awi Federgruen
Date
September 1, 2004
Format
Journal Article
Journal
Journal of Mathematical Economics

Many fundamental questions in oligopoly models reduce to the analysis of the monotonicity properties of various performance measures under the model's Nash equilibrium, with respect to specific exogenously specified parameters. These strategic parameters may have an impact on the demand functions of the various competitors, their cost structures or both.

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Person Perception in the Heat of Conflict: Negative Trait Attributions Affect Procedural Preferences and Account for Situational and Cultural Differences

Authors
Michael Morris, Angela Ka-yee Leung, and Sheena Iyengar
Date
August 1, 2004
Format
Journal Article
Journal
Asian Journal of Social Psychology

Disputes by their nature involve contentious behavior. If one attributes such behavior to underlying personality traits, these attributions can be quite damning. The current research investigated negative trait attributions and their impact on dispute resolution decisions. We hypothesized that judging one's opponent to be low in agreeableness and high in emotionality (e.g. stubborn and volatile) shifts one?s preference towards more formal procedures ? formal in the sense that a third party judge controls the process and outcome.

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Alternative Models for Capturing the Compromise Effect

Authors
Ran Kivetz, Oded Netzer, and V. Srinivasan
Date
August 1, 2004
Format
Journal Article
Journal
Journal of Marketing Research

The compromise effect denotes the finding that brands gain share when they become the intermediate rather than extreme option in a choice set. Despite the robustness and importance of this phenomenon, choice modelers have neglected to incorporate the compromise effect in formal choice models and to test whether such models outperform the standard value maximization model. In this article, the authors suggest four context-dependent choice models that can conceptually capture the compromise effect.

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Person Perception in the Heat of Conflict: Negative Trait Attributions Affect Dispute Resolution Procedure Preferences and Account for Situational and Cultural Differences

Authors
Michael Morris, Kwok Leung, and Sheena Iyengar
Date
August 1, 2004
Format
Journal Article
Journal
Asian Journal of Social Psychology

Disputes by their nature involve contentious behavior. If one attributes such behavior to underlying personality traits, these attributions can be quite damning. The current research investigated negative trait attributions and their impact on dispute resolution decisions. We hypothesized that judging one's opponent to be low in agreeableness and high in emotionality (e.g. stubborn and volatile) shifts one's preference towards more formal procedures ? formal in the sense that a third party judge controls the process and outcome.

Read More about Person Perception in the Heat of Conflict: Negative Trait Attributions Affect Dispute Resolution Procedure Preferences and Account for Situational and Cultural Differences

Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects

Authors
Ran Kivetz, Oded Netzer, and V. Srinivasan
Date
August 1, 2004
Format
Journal Article
Journal
Journal of Marketing Research

Building on the work of Dhar, Menon, and Maach (2004), this commentary describes how the compromise effect models developed in the work of Kivetz, Netzer, and Srinivasan (2004) can be extended to predict complex (business-to-business) purchase decisions and additional behavioral context effects. The authors clarify their general modeling approach and outline how it applies to choices among solutions (augmented products) and group decision making.

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Price Manipulation and Quasi-Arbitrage

Authors
Gur Huberman and Werner Stanzl
Date
July 1, 2004
Format
Journal Article
Journal
Econometrica

In an environment where trading volume affects security prices and where prices are uncertain when trades are submitted, quasi-arbitrage is the availability of a series of trades that generate infinite expected profits with an infinite Sharpe ratio. We show that when the price impact of trades is permanent and time-independent, only linear price-impact functions rule out quasi-arbitrage and thus support viable market prices. When trades have also a temporary price impact, only the permanent price impact must be linear while the temporary one can be of a more general form.

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Promotion and Prevention Across Mental Accounts: How Financial Products Dictate Consumers' Investment Goals

Authors
Rongrong Zhou and Michel Tuan Pham
Date
June 1, 2004
Format
Journal Article
Journal
Journal of Consumer Research

We propose that consumers' investment decisions involve processes of promotion and prevention self-regulation that are managed across separate mental accounts, with different financial products seen as representative of promotion versus prevention.

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Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis

Authors
Donald Lehmann, Wayne DeSarbo, and Frances Hollman
Date
May 1, 2004
Format
Journal Article
Journal
Applied Psychological Measurement

Preference structures that underlie survey or experimental responses may systematically vary during the administration of such measurement. Maturation, learning, fatigue, and response strategy shifts may all affect the sequential elicitation of respondent preferences at different points in the survey or experiment. The consequence of this phenomenon is that responses and effects can vary systematically within the dataset.

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