Marketing Press Release

NEW YORK, NY – For decades, marketers have believed that consumers form opinions on products and services only when they have a decision to make when choosing between a new pair of shoes, deciding on a snack at the grocery store, or picking a hotel for an upcoming trip. But recent research shows that consumers are surprisingly eager to express their likes and dislikes – they often evaluate products and services even when there is no decision at stake. This is because people derive a subtle pleasure from expressing that they like or dislike something.

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