McGrath proposes new playbook for companies to win in today’s fast–paced, ever–changing environment
Forbes.com calls McGrath’s new book “a landmark contribution to the strategy field”
Recent studies show that consumers tend to respond to free products or services differently from how they respond to the same goods when they are charged for them.
New study Columbia Business School questions the reliability of the data written in eXtensible Business Reporting Language (XBRL), the simplicity and stability of the underlying taxonomy and architecture, as well as the lack of user tools that add value and are easily integrated into an investor’s or analyst’s existing work flow and tools.
A research study on online social networks reveals that networking sites can drive advertising revenue by encouraging the density of social ties, or boosting the level of friendship or social connections between users.
A new study on the connections between race and gender — a phenomenon called gendered race — reveals unexpected ways in which stereotypes affect our personal and professional decisions.