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Video Articles

Business and Society, Entertainment, Marketing, Social Impact
Date
September 24, 2025
Concert attendee
Business and Society, Entertainment, Marketing, Social Impact

3 Keys to Creating Memorable Consumer Experiences

Columbia Business School research reveals why some moments stay with us while others fade, uncovering the three psychological pillars behind meaningful, memorable, and authentic consumer experiences.
  • Read more about 3 Keys to Creating Memorable Consumer Experiences about 3 Keys to Creating Memorable Consumer Experiences
Healthcare, Research, Research Findings
Date
July 02, 2024
A pharmacy
Healthcare, Research, Research Findings

Why Chile Offers a Blueprint for Affordable Healthcare Solutions

A new CBS study finds that public pharmacies can unlock a price advantage for the government that significantly outweighs the costs.
  • Read more about Why Chile Offers a Blueprint for Affordable Healthcare Solutions about Why Chile Offers a Blueprint for Affordable Healthcare Solutions
Marketing, Media and Technology, Research Findings
Date
October 22, 2024
A person viewing an online retail store
Marketing, Media and Technology, Research Findings

Is There Such a Thing as a Bad Ad?

A field experiment by Professor Kinshuk Jerath and his co-researchers shows that an optimal level of ‘retail media’ benefits both marketplaces and consumers.
  • Read more about Is There Such a Thing as a Bad Ad? about Is There Such a Thing as a Bad Ad?
Business and Society, Data and Business Analytics, Marketing, World Business
Date
September 05, 2025
Illustration of political polarization in the US
Business and Society, Data and Business Analytics, Marketing, World Business

How Political Polarization Is Changing Consumer Behavior and Brand Choices

Columbia Business School research shows that America’s political divide is shaping where consumers shop, what brands they buy, and how companies navigate identity-driven markets.
  • Read more about How Political Polarization Is Changing Consumer Behavior and Brand Choices about How Political Polarization Is Changing Consumer Behavior and Brand Choices
Finance, Research
Date
June 18, 2024
A person signing a contract
Finance, Research
Finance News

Poverty Tax: Why Poorer Households Are More Likely to Lapse on Life Insurance During Recessions

A new Columbia Business School study shows that life insurance lapsation rates are cyclical and that socioeconomic groups lapse at different rates during recessions.
  • Read more about Poverty Tax: Why Poorer Households Are More Likely to Lapse on Life Insurance During Recessions about Poverty Tax: Why Poorer Households Are More Likely to Lapse on Life Insurance During Recessions
Economics and Policy
Date
June 11, 2024
A hand reaching out of a sea of red tape
Economics and Policy
Economics News

The Cost of Red Tape: How Regulation Impacts GDP in European Countries

CBS Professor Bruno Pellegrino created a new methodology to estimate the cost of regulation to GDPs in dollars and found substantial variance across European economies. 
  • Read more about The Cost of Red Tape: How Regulation Impacts GDP in European Countries about The Cost of Red Tape: How Regulation Impacts GDP in European Countries
Economics and Policy, Labor
Date
June 05, 2024
Workers in an industrial setting
Economics and Policy, Labor

The Psychology of Labor Leaders

Research from CBS’s Chazen Institute analyzes the role union leaders play in sparking change.
  • Read more about The Psychology of Labor Leaders about The Psychology of Labor Leaders

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