The Deming Cup Channel

Columbia Business School research shows that an Airbnb host’s smile reduces uncertainty and increases demand, especially for less experienced hosts and shared accommodations.

New research from Professor Boaz Abramson pioneers a method for assessing the impact that mental illness has on GDP, making the case that expanding the availability of treatment services and improving treatment of mental illness, especially in late adolescence, could positively impact the economy.

A new framework co-authored by Columbia Business School Professor Olivier Toubia reimagines innovation to prioritize sustainability, equity, and long-term value, offering a roadmap for businesses navigating today’s global challenges.

A Columbia Business School study shows that experiencing a recession in young adulthood leads to lasting support for wealth redistribution—but mostly for one’s own group.

New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.

Statistical bias could be misleading your product and feature testing, according to research from Columbia Business School Professor Hannah Li, but solutions might be easier than you think.

Columbia Business School research reveals the hidden cost of traditional retirement accounts: a $3.8 trillion government-owned investment portfolio driving $23.4 billion in annual fees. A shift to Roth accounts could save billions — and fund a national retirement match.