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Video Articles

Entrepreneurship, Innovation, Startups, Technology
Date
January 17, 2024
Photo by Opt Lasers on Unsplash
Entrepreneurship, Innovation, Startups, Technology
Entrepreneurship News

Innovation Is the Catalyst For Small-Scale Startups

New Research from Columbia Business School Shows the Link Between Low-Growth Startups and Their Innovative Predecessors 
  • Read more about Innovation Is the Catalyst For Small-Scale Startups about Innovation Is the Catalyst For Small-Scale Startups
Marketing
Date
February 12, 2024
Person holding black android smartphone photo – Free Technology Image on Unsplash. Photo by Daniel Romero on Unsplash.
Marketing
Marketing Press Release
Press Release

Super Bowl’s Best Ads: Google Pixel and Verizon Ranked Best of the Night

Columbia Business School Students Produce a Single Report Ranking Each Commercial and Find Tech and Mobile Companies Dominated the Competition
  • Read more about Super Bowl’s Best Ads: Google Pixel and Verizon Ranked Best of the Night about Super Bowl’s Best Ads: Google Pixel and Verizon Ranked Best of the Night
Labor, Leadership, Operations, Organizations, Strategy
Date
May 16, 2023
Documents about Workplace harassment in a court.
Labor, Leadership, Operations, Organizations, Strategy
Economics Press Release
Press Release

Tackling Workplace Harassment: Providing Plausible Deniability for Reporters Could Be the Answer

Groundbreaking Study Reveals a New System For Reporting Workplace Harassment For Companies to Consider Using
  • Read more about Tackling Workplace Harassment: Providing Plausible Deniability for Reporters Could Be the Answer about Tackling Workplace Harassment: Providing Plausible Deniability for Reporters Could Be the Answer
Operations, Organizations
Date
May 30, 2023
aerial photography of city buildings during nighttime
Operations, Organizations
Management Press Release
Press Release

New Study Shows How Internet-Enabled Conglomerates Are Redefining Corporate Strategy in the Digital Age

Columbia Business School Research Finds How Internet-Enabled Conglomerates Capitalize on Consumer Data to Outperform Traditional Strategies
  • Read more about New Study Shows How Internet-Enabled Conglomerates Are Redefining Corporate Strategy in the Digital Age about New Study Shows How Internet-Enabled Conglomerates Are Redefining Corporate Strategy in the Digital Age
Social Enterprise, Strategy
Date
June 08, 2023
Changing Climate Perceptions: The Promise of Prediction Markets
Social Enterprise, Strategy
Management Press Release
Press Release

Changing Climate Perceptions: The Promise of Prediction Markets

Columbia Business School research shows that participating in a market where individuals make predictions on future climate outcomes and earn money can change climate attitudes, behavior, and knowledge
  • Read more about Changing Climate Perceptions: The Promise of Prediction Markets about Changing Climate Perceptions: The Promise of Prediction Markets
Marketing, Strategy
Date
November 15, 2023
Woman holding magnetic card photo – Free Chip reader. Photo by Blake Wisz on Unsplash
Marketing, Strategy
Press Release

Unlocking the Power of Customer Routines: A Marketing Game Changer

Columbia Business School Research Introduces a New Model That Simulates Consumer Routines, Which Could Prove Valuable for Retaining Customers
  • Read more about Unlocking the Power of Customer Routines: A Marketing Game Changer about Unlocking the Power of Customer Routines: A Marketing Game Changer
Artificial Intelligence, Future of Work, Labor, Management, Organizations, The Workplace
Date
January 04, 2024
Man and woman talking near the wall. Photo by Evangeline Shaw on Unsplash
Artificial Intelligence, Future of Work, Labor, Management, Organizations, The Workplace
Finance Press Release
Press Release

Increasing Headcount: Companies that Invest in AI are Adding Jobs

Research from Columbia Business School Analyzes Trends in Workplace AI Investment Revealing New Shifts for the Everyday Worker
  • Read more about Increasing Headcount: Companies that Invest in AI are Adding Jobs about Increasing Headcount: Companies that Invest in AI are Adding Jobs

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