How Brand Helps Predict the Future Value of a Business
How current branding can affect a company's future value.
Articles
Haircuts as Inspiration
BRITE Speaker Bernd Schmitt discusses the importance of rethinking.
Why We Must Suffer Bad Business Jargon
David Rogers answers the question we've all been thinking: Why do we suffer such terrible verbiage in business?
Something That Would Change Everything
Bernd Schmitt presents how mind reading would change the world, and it's not for the better.
Four Things the FTC Can Do To Fix Its Assault on Free Speech
David Rogers discusses what the new FTC regulations mean for free speech
Brands Both Big and Small Can Inspire Their Community
How BRITE Attendee Abby Strunk uses branding to make a difference in her community.
Columbia Business School Establishes Seven New Professorships
Additional chairs in finance and economics and marketing will be used to attract and retain top-flight faculty members.
Learning from Lehman
Lehman’s bankruptcy and Merrill Lynch’s takeover have important lessons for policymakers, writes Dean Glenn Hubbard.
Who Benefits from the WTO?
The trade organization doesn’t treat rich and poor nations the same, but all members can gain from collective negotiations.
The Execution Game
A strategic model shows how to buy or sell a large position most efficiently.
Let Them Eat Cake
Kivetz and doctoral candidate Anat Kienan reveals that indulging now and then minimizes long-term regret -- welcome advice to both consumers and marketers of luxury goods
When Talking Stocks, Mind Your Metaphors
How stock commentators speak about the market can influence investors' opinions.
The Unsung Heroes of Corporate Growth
Rita McGrath calls for empowering middle managers, who — with their inside company knowledge, political savvy and talent for getting things done — make innovation possible.
The Blame Game
How cultural differences between Japan and the United States affect the way leaders are perceived when accidents strike.