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Decision Making & Negotiations

See the latest research, articles and faculty on the Decision Making & Negotiations Area of Expertise at Columbia Business School.

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Decision Making & Negotiations

Decision Making & Negotiations Research

Choice Proliferation, Simplicity Seeking, and Asset Allocation

Authors
Sheena Iyengar and Emir Kamenica
Date
August 1, 2010
Format
Journal Article
Journal
Journal of Public Economics

In settings such as investing for retirement or choosing a drug plan, individuals typically face a large number of options. In this paper, we analyze how the size of the choice set influences which alternative is selected. We present both laboratory experiments and field data that suggest larger choice sets induce a stronger preference for simple, easy-to-understand options.

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Consumer Expectations and Culture: The Effect of Belief in Karma in India

Authors
Praveen Kopalle, Donald Lehmann, and John Farley
Date
August 1, 2010
Format
Journal Article
Journal
Journal of Consumer Research

In the customer expectations arena, relatively little attention has been paid to the impact on expectations of variation in cultural variables unique to a country. Here the authors focus on one country, India, and a major cultural influence there — the extent of belief in karma. Prior research in the United States suggests that disconfirmation sensitivity lowers expectations. Here the authors examine whether belief in karma and, consequently, having a long-term orientation, counteracts the tendency to lower expectations in two studies that measure and prime respondents' belief in karma.

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Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experiment Evidence from Mortgagers

Authors
Olivier Toubia, Eric Johnson, Theodoros Evgeniou, and Philippe Delquie
Date
July 30, 2010
Format
Working Paper

We develop a methodology for the measurement of the parameters of cumulative prospect theory and time discounting models based on tools from the preference measurement literature. These parameters are typically elicited by presenting decision makers with a series of choices between hypothetical alternatives, gambles or delayed payments. We present a method for adaptively designing the sets of hypothetical choices presented to decision makers, and a method for estimating the preference function parameters which capture interdependence across decision makers as well as response error.

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The Financial Impact of Changes in Marketing and R&D Budgets

Authors
Isaac Dinner and Donald Lehmann
Date
July 12, 2010
Format
Working Paper
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Development of financial markets in Asia and the Pacific

Authors
M. Suresh Sundaresan
Date
July 1, 2010
Format
Chapter
Book
BIS Papers, No 52: The international financial crisis and policy challenges in Asia and the Pacific

Suresh Sundaresan offers several insights on the development of financial markets in Asia and the Pacific. First, financial market development in the region should take account of the large number of households who are effectively unbanked, given the potential for positive feedback effects between financial markets, economic growth and stability. Second, there is a need for fundamental banking reforms of capital structures and liquidity sources to mitigate bankruptcy risks, as well as the cost to taxpayers of insolvency and bailouts.

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Is Anyone Listening? Modeling the Impact of Word-of-Mouth at the Individual Level

Authors
Andrew T. Stephen and Donald Lehmann
Date
June 6, 2010
Format
Working Paper

Most studies of word-of-mouth (WOM) in marketing have concentrated either on aggregate outcomes (e.g., new product diffusion) or on the transmission process (i.e., "talking" or "sending" information). This paper instead focuses on the reception process at the individual level (i.e., "listening" to information), and addresses two questions: what makes people listen to WOM, and what are the drivers of the type and extent of WOM impact on recipients' brand attitudes and purchase intentions?

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Economics of Scale, Network Effects, and the Dynamics of the Telecom Industry Structure

Authors
Eli Noam
Date
Forthcoming
Format
Newspaper/Magazine Article
Publication
International Journal of Management and Network Economics
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Information aggregation in smooth markets

Authors
Kris Iyer, Ramesh Johari, and Ciamac Moallemi
Date
June 1, 2010
Format
Chapter
Book
EC '10 Proceedings of the 11th ACM Conference on Electronic Commerce

Recent years have seen extensive investigation of the information aggregation properties of prediction markets. However, relatively little is known about conditions under which a market will aggregate the private information of rational risk averse traders who optimize their portfolios over time. We consider a market model involving finitely many informed risk-averse traders interacting with a market maker. Our main result identifies a basic smoothness condition on the price in the market that ensures information will be aggregated.

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Profiting from government stakes in a command economy: Evidence from Chinese asset sales

Authors
Yongxiang Wang and Charles Calomiris
Date
June 1, 2010
Format
Journal Article
Journal
Journal of Financial Economics

We document the market response to an unexpected announcement of proposed sales of government-owned shares in China. In contrast to the "privatization premium" found in earlier work, we find a negative effect of government ownership on returns at the announcement date and a symmetric positive effect in response to the announced cancellation of the government sell-off.

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