Cultural Differences in Self and the Impact of Personal and Social Influences
A long and rich tradition in Western-dominated social psychology has examined the effects of people's observations of their own behavior on their subsequent attitudes and behaviors. Studies in this tradition examine and find moderating effects of various contextual factors (e.g., volition and publicness) on people's tendencies to align their attitudes/behaviors with their observed behaviors. Conversely, there has been a historical tradition for examining the effects of social influences and group pressure on human thought and behavior.