Stocking retail assortments under dynamic consumer substitution
We analyze a single-period, stochastic inventory model (newsboy-like model) in which a sequence of heterogeneous customers dynamically substitute among product variants within a retail assortment when inventory is depleted. The customer choice decisions are based on a natural and classical utility maximization criterion. Faced with such substitution behavior, the retailer must choose initial inventory levels for the assortment to maximize expected profits.