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Decision Making & Negotiations

See the latest research, articles and faculty on the Decision Making & Negotiations Area of Expertise at Columbia Business School.

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Decision Making & Negotiations

Decision Making & Negotiations Research

Public vs. Private Equity

Authors
John Moon
Date
January 1, 2006
Format
Journal Article
Journal
Journal of Applied Corporate Finance

Many corporate executives view private equity as a last resort, as expensive capital that should be tapped only by companies that don't have access to presumably cheaper public equity. The reality of private equity, however, is more complex, and potentially quite rewarding, for both shareholders and management. This paper surveys some of the academic work on the costs and benefits of public vs. private equity, contrasting the private equity investment process with its public counterpart and exploring how such a process may add value.

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Marketing Metrics and Financial Performance

Authors
Donald Lehmann and David Reibstein
Date
January 1, 2006
Format
Book
Publisher
Marketing Science Institute
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Product Line Positioning Without Market Information

Authors
S. Eren and Garrett van Ryzin
Date
January 1, 2006
Format
Working Paper

Traditional product line positioning and pricing models assume that firms have full information about the market demand and consumer preferences. In this paper we consider a setting where the firm has limited market information and tries to select its product positioning and pricing strategy optimally in light of this missing market information. To do this, we use competitive ration and maximum regret criteria, which measure (respectively) the percentage and absolute loss relative to the benchmark case where the firm has full knowledge of customer preferences.

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The Impact of CLV on Firm Valuation

Authors
Donald Lehmann and Sunil Gupta
Date
January 1, 2006
Format
Journal Article
Journal
Journal of Relationship Marketing
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From Stock Selection to Portfolio Alpha Generation: The Role of Fundamental Analysis

Authors
Trevor Harris
Date
January 1, 2006
Format
Journal Article
Journal
Journal of Applied Corporate Finance

This 2005 roundtable aimed to present corporate managers and academics with a more accurate picture of how influential and sophisticated investors really think and make decisions. Panelists included Andrew Alford of Goldman Sachs Asset Management, Michael Corasaniti of Pequot Capital, Steve Galbraith of Maverick Capital, Mitch Julis of Canyon Capital, Andrew Lacey of Lazard Asset Management, Michael Mauboussin of Legg Mason, Henry McVey of Morgan Stanley, and Stephen Penman of Columbia University. Trevor Harris of Morgan Stanley moderated the discussion.

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The Political Fabric of Design Competitions

Authors
Lynne Sagalyn
Date
January 1, 2006
Format
Chapter
Book
The Politics of Design: Competitions for Public Projects

Design competitions are commissioned for many reasons, almost none of which have to do with design and all of which have to do with political motivations. A political agenda always presides over the important but ancillary search for new design possibilities, innovative solutions, or a compelling architectural or urban vision. Though political agendas vary quite a lot, they are lodged in the fundamental need to create or cultivate a strong constituency and garner the necessary resources to advance a desired project.

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Using queueing theory to increase the effectiveness of emergency department provider staffing

Authors
Linda Green, João Soares, James Giglio, and Robert Green
Date
January 1, 2006
Format
Journal Article
Journal
Academic Emergency Medicine

Objectives: Significant variation in emergency department (ED) patient arrival rates necessitates the adjustment of staffing patterns to optimize the timely care of patients. This study evaluated the effectiveness of a queueing model in identifying provider staffing patterns to reduce the fraction of patients who leave without being seen.

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Queueing analysis in healthcare

Authors
Linda Green
Date
January 1, 2006
Format
Chapter
Book
Patient flow: Reducing delay in healthcare delivery

Many organizations, such as banks, airlines, telecommunications companies, and police departments, routinely use queueing models to help determine capacity levels needed to respond to experienced demands in a timely fashion. Though queueing analysis has been used in hospitals and other healthcare settings, its use in this sector is not widespread.

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Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them

Authors
Don Sexton
Date
January 1, 2006
Format
Book
Publisher
Wiley

In Marketing 101, you'll learn how to: master the basics of great marketing to grow your business; adapt your marketing strategy to difficult economic conditions; understand customers, competitors, and markets; discover your target audiences; position your product or service against the competition; create a great brand from scratch; market residential and commercial properties effectively; and much more.

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