“There's a trade-off between being similar and being different,” says the assistant professor, whose research reveals how pop hits find a “sweet spot” for optimal distinctiveness.
Columbia Business School Professors Oded Netzer, Christopher J. Frank and Paul F. Magnone delve into the ideas and practical applications detailed in their new book Decisions Over Decimals.
Director of Retail Studies Mark Cohen offers his view on the changes coming to large retailers, many of which had already seen declining sales and store closures before the pandemic hit.