Insights Search

US Senator Bill Cassidy, MD, highlights the need to balance regulation and innovation when it comes to embracing AI in medicine.

Columbia Business School Professor Brett House and teaching assistant Robert Swigert EMBA ’23 offer insight into the Fed's half-point rate cut, the first interest rate cut since March 2020.

As firms aim to increase age, gender and racial diversity in their promotional materials, recent social movements such as Black Lives Matter (BLM) and Me Too have simultaneously raised awareness of long-standing social inequality. However, past studies on the effects of racial diversity in advertising have been largely inconclusive. Now, new research affiliated with the Bernstein Center for Leadership and Ethics at Columbia Business School suggests that advertisers would be well advised to diversify racial representation in their materials.

New work by Professor Lori Yue and her co-researchers quantifies firms’ nationalism and sheds light on how ideology impacts business.

A company's culture can significantly impact its financial performance, employee retention, and the overall well-being of its employees, according to new research from Professor Wei Cai.

Tech firms are mobilizing users to influence policymakers, but the strategy’s effectiveness is a double-edged sword.

Columbia Business School is taking an interdisciplinary approach to analyzing the impact of AI-based algorithmic forecasting and the issues that come with it.

The CMO of the leading beauty retailer shares insights on blending brand purpose with strategy to positively impact stakeholders while continuously innovating amid rapid societal and industry changes.

Professor Mohamed Hussein discusses advertising and politics, explaining that despite spending big bucks on so-called meddle ads — consumers aren't always buying it.