
Jorge Guzman
Dr. Jorge Guzman is an associate professor at the Management Division in Columbia Business School. Jorge received his PhD from the Sloan School of Management at MIT, and was previously a postdoc at the National Bureau of Economic Research (NBER) and a lecturer at MIT Sloan.

Olivier Toubia
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses primarily on innovation, customer insights, and creative industries. Specifically, he combines methods from social sciences and data science in order to study human processes such as motivation, choice, and creativity. He previously served as the Editor-in-Chief at the journal Marketing Science. He teaches Foundations of Innovation, Generative AI for Business and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.

Stephen Zeldes
Stephen P. Zeldes is the Frank R. Lautenberg Professor of Economics and Public Policy at Columbia University’s Graduate School of Business. He serves as co-director of the Richard Paul Richman Center for Business, Law, and Public Policy at Columbia University. He served as chair of the school’s Finance and Economics division from 2014-17.