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The Columbia Global Football Forum
The 2026 FIFA World Cup is a market test for U.S. soccer
Tim Howard, Broadcaster and Former Goalkeeper, U.S. Soccer and Sunil Gulati, Former President, U.S. Soccer Federation
At Columbia Business School’s Global Football Forum, leaders from across the soccer community examined how the World Cup can translate the sport’s commercial growth into lasting impact.
Ed Foster-Simeon, President & CEO, U.S. Soccer Foundation and Tammy Murphy, Chair, Board of Directors, New York-New Jersey, 2026 FIFA World Cup
Hosted by the Media and Technology Program and The Hub, leaders from the business, investment, and team sides of the soccer industry examined if conditions are right for such a catalyst, and what the World Cup could mean for the sport’s future in North America.
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Meet the MBA Class of 2026: John Marshall, Columbia Business School
"I chose to attend Columbia Business School because of their fantastic new facilities, excellent professors in the media and entertainment space such as Jonathan Knee who teaches the Media M&A class, and the large class size! CBS is much larger than most MBA programs and it has given me the opportunity to connect with many new friends."