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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Strategy Faculty

CBS Faculty Research on Strategy

Entrepreneurial Cities and Maverick Developers

Authors
Bernard Frieden and Lynne Sagalyn
Date
January 1, 1995
Format
Chapter
Book
Classic Readings in Real Estate and Development

Frieden and Sagalyn note that, in the 1970s, a city's favorite solution to solving its problems was to build a mall. Although in the complete chapter (Downtown, Inc.: How America Rebuilds Cities, MIT Press) the authors focus on four case studies of varying political and social conditions, this selection contains only the most prominent example of a downtown retail success story, Boston's Faneuil Hall Marketplace.

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Efficient algorithms for finding optimal power-of-two policies for production/distribution systems with general joint setup costs

Authors
Awi Federgruen and Yu-Sheng Zheng
Date
January 1, 1995
Format
Journal Article
Journal
Operations Research

We consider a production/distribution system represented by a general directed acyclic network. Each node is associated with a specific "product" at a given location and/or production stage. An arc (i, j) indicates that item i is used to "produce" item j. External demands may occur at any of the network's nodes. These demands occur continuously at item-specific constant rates. Components may be assembled in any given proportions. The cost structure consists of inventory carrying, viable, and fixed production/distribution costs.

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Greedy heuristics for single-machine scheduling problems with general earliness and tardiness costs

Authors
Awi Federgruen and Gur Mosheiov
Date
November 1, 1994
Format
Journal Article
Journal
Operations Research Letters

This paper addresses a class of single-machine scheduling problems with a common due-date for all jobs, and general earliness and tardiness costs. We show that a class of simple, polynomial, "greedy-type" heuristics can be used to generate close-to-optimal schedules. An extensive numerical study exhibits small optimality gaps. For convex cost structures, we establish that the worst-case optimality gap is bounded by e−i ≈ 0.36, if the due-date is non-restrictive.

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Understanding Managers' Strategic Decision-Making Process

Authors
William Boulding, Marian Moore, Richard Staelin, Kim Corfman, Peter Dickson, Michael Fitzsimmons, Sunil Gupta, Donald Lehmann, Deborah Mitchell, Joel Urbany, and Barton Weitz
Date
October 1, 1994
Format
Journal Article
Journal
Marketing Letters

This goal of this paper is to establish a research agenda that will lead to a stream of research that closes the gap between actual and normative strategic managerial decision making. We start by distinguishing strategic managerial decision making (choices) from other choices. Next, we propose a conceptual model of how managers make strategic decisions that is consistent with the observed gap between actual and normative decision making.

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Macro-cultures: Determinants and Consequences

Authors
Eric Abrahamson
Date
October 1, 1994
Format
Journal Article
Journal
Academy of Management Review

Faced with turbulent national and international environments, entire U.S. industries-most notably steel and automobiles-have revealed a distinct propensity to overlook radically new types of competitors, cling to traditional technologies, and remain mired in similar, yet outdated, strategic postures. In this article, we ascribe the adaptive failures of entire industries not only to the micro-cultures of single organizations, but also to what we term inter-organizational "macro-cultures"-relatively idiosyncratic beliefs that are shared by managers across organizations.

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Approximating queue size and waiting time distributions in general polling systems

Authors
Awi Federgruen and Ziv Katalan
Date
September 1, 1994
Format
Journal Article
Journal
Queueing Systems

Polling system models are extensively used to model a large variety of computer and communication networks as well as production and service systems in which multiple customer classes or a number of distinct items compete for the capacity of a common server or production facility. In this paper we describe an efficient approximation method for the steady state distributions of the queue sizes and waiting times. This method is highly accurate as demonstrated by an extensive numerical study.

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Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

Authors
Eugene Anderson, Donald Lehmann, and Claes Fornell
Date
July 1, 1994
Format
Journal Article
Journal
Journal of Marketing

The widespread belief in the intuitive relationship between quality, customer satisfaction and economic returns, as well as the growing frustration with attempts to improve quality, serve to underscore the importance of analytical and empirical work increasing understanding of customer satisfaction and how it relates to economic returns. Firms that actually achieve high customer satisfaction also enjoy superior economic returns.

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Strategic Forecasting and Marketing Strategy

Authors
Noel Capon and P. Palij
Date
June 8, 1994
Format
Journal Article
Journal
International Journal of Forecasting

In this study we investigate several hypotheses relating strategic forecasting to market segment selection and firm performance. In the context of a strategic marketing simulation, subjects in 14 competitive industries made strategic forecasts for market segment size and benchmark prices.

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Competitive Positioning in Markets with Nonuniform Preferences

Authors
Asim Ansari, Nicholas Economides, and Avijit Ghosh
Date
January 1, 1994
Format
Journal Article
Journal
Marketing Science

The nature of competitive equilibrium is investigated for brands competing in a multi-attribute product space when consumer preferences for product attributes follow nonuniform distributions. Subgame-perfect equilibria are established in a 2-stage game, where firms choose positions in the first stage and prices in the 2nd stage. Two types of entry scenarios are investigated. In the first, the number of brands is given exogenously, and all of them choose positions simultaneously.

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