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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

Leadership, Organizations, Social Enterprise
Date
February 28, 2023
Leadership, Organizations, Social Enterprise

Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals

Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals
  • Read more about Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals about Study Reveals Which Diversity Goals Signal a Sincere Corporate Commitment to ESG Goals
Economics and Policy, Risk Management
Date
February 27, 2023
Economics and Policy, Risk Management

Defining Climate Change: Different Interpretations of “Uncertainty” and “Risk” are Dangerously Skewing Public Perception

Columbia Business School research finds the scientific community’s use of the terms “Uncertainty” and “Risk” confuses the public about the threats of climate change
  • Read more about Defining Climate Change: Different Interpretations of “Uncertainty” and “Risk” are Dangerously Skewing Public Perception about Defining Climate Change: Different Interpretations of “Uncertainty” and “Risk” are Dangerously Skewing Public Perception
Labor, Leadership, Operations, Organizations
Date
January 31, 2023
Labor, Leadership, Operations, Organizations

Treating Employees Just Like They Treat Customers: New Research Calls on Companies to Value Employees

As employees register their dissatisfaction through the Great Resignation and Quiet Quitting, Columbia Business School research finds that companies over-emphasize the customer compared to workers
  • Read more about Treating Employees Just Like They Treat Customers: New Research Calls on Companies to Value Employees about Treating Employees Just Like They Treat Customers: New Research Calls on Companies to Value Employees
Marketing
Date
January 30, 2023
Marketing

Evaluation Therapy: How Judging Can Bring Us Happiness

NEW YORK, NY – For decades, marketers have believed that consumers form opinions on products and services only when they have a decision to make when choosing between a new pair of shoes, deciding on a snack at the grocery store, or picking a hotel for an upcoming trip. But recent research shows that consumers are surprisingly eager to express their likes and dislikes – they often evaluate products and services even when there is no decision at stake. This is because people derive a subtle pleasure from expressing that they like or dislike something. In research by Columbia Business School, Professor Michel Tuan Pham, the Kravis Professor of Business, finds that consumers often evaluate products or brands to derive pleasure rather than to make a decision, frequently rendering their evaluations in a seemingly gratuitous fashion.
  • Read more about Evaluation Therapy: How Judging Can Bring Us Happiness about Evaluation Therapy: How Judging Can Bring Us Happiness
Decisions, Research, Strategy
Date
October 01, 2021
Article Photo Image
Decisions, Research, Strategy

The Golf Guru

Rather than measure your progress by how far you've hit the ball on a hole, it's more valuable to look at the decrease in the average strokes it takes you to finish a hole from where you are.
  • Read more about The Golf Guru about The Golf Guru
Broadcasting and Digital Era, Strategy, Technology, World Business
Date
December 16, 2020
smart phone screen displaying a privacy policy
Broadcasting and Digital Era, Strategy, Technology, World Business

Hey, US Tech: Here Comes the Brussels Effect

America's laissez-faire approach has left the door wide open for the European Union to step in as the global rule-maker. And with two new landmark regulations, the EU has set its sights squarely on the US tech giants.
  • Read more about Hey, US Tech: Here Comes the Brussels Effect about Hey, US Tech: Here Comes the Brussels Effect
Business and Society, Chazen Global Insights, Elections, Entrepreneurial Leadership, Future of Work, Leadership, Organizations, Politics, Strategy
Date
February 24, 2020
A pile of pins some that say, vote and some take 2020.
Business and Society, Chazen Global Insights, Elections, Entrepreneurial Leadership, Future of Work, Leadership, Organizations, Politics, Strategy

Your Employer's Politics May Affect Your Motivation at Work

Will your performance at work suffer if you disagree with your company’s politics?
  • Read more about Your Employer's Politics May Affect Your Motivation at Work about Your Employer's Politics May Affect Your Motivation at Work
Lang Letter Archive, Strategy
Date
July 20, 2017
Article Photo Image
Lang Letter Archive, Strategy

Needfinding

Designer in Residence Adam Royalty shares tips for uncovering your customers’ needs.
  • Read more about Needfinding about Needfinding

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Strategy Faculty

CBS Faculty Research on Strategy

Carbon Capture and Delay

Authors
Gernot Wagner
Date
August 10, 2023
Format
Newspaper/Magazine Article
Publication
Project Syndicate

As long as coal plants are still operating, it is a good idea to require them capture their carbon dioxide emissions. But those designing policies to hasten such practices must tread carefully, lest they unwittingly extend the life of dirtier energy sources.

 

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What the Climate Fight Is Really About

Authors
Gernot Wagner
Date
July 17, 2023
Format
Newspaper/Magazine Article
Publication
Project Syndicate

NEW YORK – Climate change is no longer a future problem. It is here, and the effects are all around. Worse, today’s extreme weather events are just a preview of the pain that awaits humanity in the coming decades, almost regardless of how fast we manage to decarbonize the economy this year or next.

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Global Value Chains in Developing Countries: A Relational Perspective from Coffee and Garments

Authors
Laura Boudreau, Julia Cajal-Grossi, and Rocco Macchiavello
Date
July 1, 2023
Format
Journal Article
Journal
The Journal of Economic Perspectives

There is a consensus that global value chains have aided developing countries' growth. This essay highlights the governance complexities arising from participating in such chains, drawing from lessons we have learned conducting research in the coffee and garment supply chains. Market power of international buyers can lead to inefficiently low wages, prices, quality standards, and poor working conditions. At the same time, some degree of market power might be needed to sustain long-term supply relationships that are beneficial in a world with incomplete contracts.

Read More about Global Value Chains in Developing Countries: A Relational Perspective from Coffee and Garments

Clean Core Thorium Energy and the Role of Nuclear Power in the Low-carbon Transition

Authors
Gernot Wagner
Date
June 29, 2023
Format
Case Study
Publisher
Columbia CaseWorks

In the landscape of low carbon sources of energy, nuclear power stands out as an option that has generated increasing attention and capital investment. Since 2001, nuclear energy production has been in decline, though Clean Core Thorium Energy, led by Mehul Shah, is one of the companies that is bringing nuclear back to the forefront. Founded in 2017, Clean Core is a nascent player in an industry that has a poor reputation among investors.

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Decarbonizing voestalpine High-Performance Metal

Authors
Gernot Wagner
Date
June 29, 2023
Format
Case Study
Publisher
Columbia CaseWorks

Should an incumbent metal manufacturing company make the change to green steel and how should it address its business model to be successful in its move to carbon neutrality?

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Participating in a climate prediction market increases concern about global warming

Authors
Moran Cerf, Sandra Matz, and Malcolm A. MacIver
Date
June 8, 2023
Format
Journal Article
Journal
Nature Climate Change

Modifying attitudes and behaviours related to climate change is difficult. Attempts to offer information, appeal to values and norms or enact policies have shown limited success. Here we examine whether participation in a climate prediction market can shift attitudes by having the market act as a non-partisan adjudicator and by prompting participants to put their ‘money where their mouth is’.

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Data and Markups: A Macro-Finance Perspective

Authors
Jan Eeckhout and Laura Veldkamp
Date
February 22, 2023
Format
Working Paper

How can we measure the extent to which data-intensive firms are using their market power? Economists typically look to markups as evidence of market power. Using a simple model with firms that price risk in their capital allocation and production decisions, we highlight the competing forces that make markups an unreliable measure of data-derived market power. Instead, we show how markups measured at different levels of aggregation reflect data and distinguish data from other intangible investments.

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Credit Information in Earnings Calls

Authors
Harry Mamaysky, Yiwen Shen, and Hongyu Wu
Date
February 6, 2023
Format
Working Paper

We develop a novel technique to extract credit-relevant information from the text of quarterly earnings calls. This information is not spanned by fundamental or market variables and forecasts future credit spread changes. One reason for such forecastability is that our text-based measure predicts future credit spread risk and firm profitability. More firm- and call-level complexity increase the forecasting power of our measure for spread changes. Out-of-sample portfolio tests show the information in our measure is valuable for investors.

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Realism About Techno-Optimism

Authors
Gernot Wagner
Date
January 26, 2023
Format
Newspaper/Magazine Article
Publication
Project Syndicate

Speeding up the adoption of already proven and scalable technologies, and exposing the many hidden costs associated with fossil fuels, is a necessary goal. Achieving it will require new policies to guide investments in the right direction, and techno-optimists ought to be the loudest advocates.

Read More about Realism About Techno-Optimism

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