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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

Business and Society, Strategy
Date
November 29, 2023
This stock photo features a woman shopping with a credit card and laptop at her home next to Christmas decorations
Business and Society, Strategy

Online Shopping: What Companies Can Conclude Based on How Consumers Search

Adapted from “Online Advertising as Passive Search,” by Raluca M. Ursu of New York University Stern School of Business, Andrey Simonov of Columbia Business School, and Eunkyung An of New York University Stern School of Business.
  • Read more about Online Shopping: What Companies Can Conclude Based on How Consumers Search about Online Shopping: What Companies Can Conclude Based on How Consumers Search
Business and Society, Leadership, Strategy
Date
November 28, 2023
CBS Photo Image
Business and Society, Leadership, Strategy

The Origins of the Singhvi Prize for Scholarship in the Classroom

Surendra Singh Singhvi, PhD ’67, envisioned an endowment fund with an annual prize benefitting outstanding educators.
  • Read more about The Origins of the Singhvi Prize for Scholarship in the Classroom about The Origins of the Singhvi Prize for Scholarship in the Classroom
Entrepreneurship, Innovation, Leadership, Strategy
Date
November 17, 2023
CBS Photo Image
Entrepreneurship, Innovation, Leadership, Strategy

Want to Innovate? Forget Brainstorming.

In her new book, CBS Professor Sheena Iyengar addresses a timeless and significant question for business leaders: How can I get my best ideas?
  • Read more about Want to Innovate? Forget Brainstorming. about Want to Innovate? Forget Brainstorming.
Marketing, Strategy
Date
November 15, 2023
Woman holding magnetic card photo – Free Chip reader. Photo by Blake Wisz on Unsplash
Marketing, Strategy
Press Release

Unlocking the Power of Customer Routines: A Marketing Game Changer

Columbia Business School Research Introduces a New Model That Simulates Consumer Routines, Which Could Prove Valuable for Retaining Customers
  • Read more about Unlocking the Power of Customer Routines: A Marketing Game Changer about Unlocking the Power of Customer Routines: A Marketing Game Changer
Labor, Organizations, Strategy
Date
October 31, 2023
Young Colleagues Exchanging Ideas
Labor, Organizations, Strategy
Accounting Press Release
Press Release

New Research Shows Strong Company Culture Builds Trust with Customers

Columbia Business School Study Offers a New Way For Companies to Form Trustful Relationships with Customers in the Service Industry
  • Read more about New Research Shows Strong Company Culture Builds Trust with Customers about New Research Shows Strong Company Culture Builds Trust with Customers
Data and Business Analytics, Data/Big Data, Entrepreneurship and Innovation, Platforms, Technology
Date
September 27, 2023
A consumer using the internet
Data and Business Analytics, Data/Big Data, Entrepreneurship and Innovation, Platforms, Technology

What Are the Costs of Protecting Consumer Data?

Most Internet users support data protection, but protecting consumer privacy isn't as clear-cut as one might think. In this Q&A, CBS Professor Jacopo Perego delves into his research on this subject.
  • Read more about What Are the Costs of Protecting Consumer Data? about What Are the Costs of Protecting Consumer Data?
Artificial Intelligence, Data and Business Analytics, Innovation, Leadership and Strategy, Organizations, Risk Management, Technology
Type
Business and Society
Date
August 22, 2023
Artificial Intelligence, Data and Business Analytics, Innovation, Leadership and Strategy, Organizations, Risk Management, Technology

The Future of Decision-Making: An Orthotic for Your Brain

Research highlights the significant potential and promise of innovation within the field of neuroscience when combined with emerging technologies.
  • Read more about The Future of Decision-Making: An Orthotic for Your Brain about The Future of Decision-Making: An Orthotic for Your Brain
Data and Business Analytics, Data/Big Data, Digital IQ, Innovation, Technology
Type
AI and Transformative Tech
Date
August 21, 2023
Data and Business Analytics, Data/Big Data, Digital IQ, Innovation, Technology

Cracking the Code: Navigating a Successful Digital Transformation

In his new book, The Digital Transformation Roadmap, David Rogers provides a practical blueprint for organizational change.
  • Read more about Cracking the Code: Navigating a Successful Digital Transformation about Cracking the Code: Navigating a Successful Digital Transformation

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Strategy Faculty

CBS Faculty Research on Strategy

Averting Climate Catastrophe Requires Economic Growth

Authors
Alessio Terzi and Gernot Wagner
Date
May 1, 2024
Format
Newspaper/Magazine Article
Publication
Project Syndicate

Improving energy efficiency is not enough for advocates of degrowth, who espouse energy sufficiency as the best way to fight climate change. But their argument is absurd: using limited inputs more efficiently is the definition of economic productivity – which, in turn, boosts growth.

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Firms’ Rhetorical Nationalism: Theory, Measurement, and Evidence from a Computational Analysis of Chinese Public Firms

Authors
Lori Yue, Jiexin Zheng, and Kaixian Mao
Date
April 30, 2024
Format
Journal Article
Journal
Management and Organization Review

In this paper, we develop a computational measure of the firm-level rhetorical nationalism. We first review the literature and develop a four-dimensional theoretical framework of nationalism relevant to firms: national pride, anti-foreign, dominant agenda, and corporate role. We then use machine-learning-based text analysis of over 41,000 annual reports of Chinese public firms from 2000 to 2020 and identify a dictionary of words for each dimension.

Read More about Firms’ Rhetorical Nationalism: Theory, Measurement, and Evidence from a Computational Analysis of Chinese Public Firms

The Right Response to China’s Electric-Vehicle Subsidies

Authors
Gernot Wagner and Shang-Jin Wei
Date
April 5, 2024
Format
Newspaper/Magazine Article
Publication
Project Syndicate

While the availability of cheap electric vehicles is good news for the planet and for consumers everywhere, it is bad news for shareholders and employees of Western car companies, and both the United States and Europe are considering imposing import tariffs on Chinese EVs. But tariffs are the wrong approach.

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Stripe Climate: Creating a Market for Carbon Removal

Authors
Gernot Wagner
Date
April 5, 2024
Format
Case Study
Publisher
Columbia CaseWorks

In 2022, online payments company Stripe launched a new effort under the leadership of new head of Stripe Climate, Nan Ransohoff, called Frontier. This new entity was founded by five major companies with the goal of accelerating the development of carbon removal technologies through an “Advance Market Commitment” (AMC). In this case, students will learn about carbon removal technologies, Stripe Climate and the intersection of climate technologies and digital payment as well as collaborative efforts among corporations on the climate front.

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Americans misperceive the frequency and format of political debate

Authors
Erica R. Bailey, Mike White, Sheena Iyengar, and Modupe Akinola
Date
March 6, 2024
Format
Journal Article
Journal
Scientific Reports

Disagreement over divergent viewpoints seems like an ever-present feature of American life—but how common is debate and with whom do debates most often occur? In the present research, we theorize that the landscape of debate is distorted by social media and the salience of negativity present in high-profile spats. To understand the true landscape of debate, we conducted three studies (N = 2985) across online and lab samples.

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Personalized Pricing and the Value of Time: Evidence from Auctioned Cab Rides

Authors
Nicholas Buchholz, Laura Doval, Jakub Kastl, Filip Matejka, and Tobias Salz
Date
Forthcoming
Format
Journal Article
Journal
Econometrica

We recover valuations of time using detailed data from a large ride-hail platform, where drivers bid on trips and consumers choose between a set of rides with different prices and wait times. Leveraging a consumer panel, we estimate demand as a function of both prices and wait times and use the resulting estimates to recover heterogeneity in the value of time across consumers. We study the welfare implications of personalized pricing and its effect on the platform, drivers, and consumers.

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A European clean growth mindset

Authors
Gernot Wagner
Date
February 27, 2024
Format
Book
Publisher
FEPS

“Clean growth” versus “degrowth” is a highly contentious political debate. It ought not to be.

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Electra: Decarbonizing Steelmaking Through Carbon-free Iron

Authors
Gernot Wagner
Date
February 14, 2024
Format
Case Study
Publisher
Columbia CaseWorks

Electra Steel is Sandeep Nijhawan’s brainchild to decarbonize the process of making steel by creating green iron ore. The incumbent steel industry is a big offender when it comes to greenhouse gases, emitting about 2 tonnes of CO2 produced for every tonne of steel, and a major part of emissions-producing steel production hinges on the processing of iron, so Electra’s strategy is to address this part. This case discusses the steel manufacturing industry and the process of converting iron to steel as well as highlights sources of emissions.

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Contributing to growth? The strategic role of open source software for global startups

Authors
Nataliya Wright, Frank Nagle, and Shane Greenstein
Date
January 18, 2024
Format
Working Paper

How does participating in open source software (OSS) communities spur entrepreneurial growth? To address this question, we analyze novel data matching accounts from GitHub—the largest OSS hosting platform—to the universe of global software venture-backed firms identified by PitchBook. We find a robustly positive relationship between OSS contributions and entrepreneurial growth.

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