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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

Business and Society, Marketing, Strategy, World Business
Date
July 02, 2025
Shutterstock Photo Image
Business and Society, Marketing, Strategy, World Business
Press Release

Measuring Nationalism’s Business Payoff: How Firms’ Patriotic Rhetoric Drives Performance

A Columbia Business School study is the first to quantify corporate rhetorical nationalism, finding that Chinese firms nearly doubled their use of nationalist language and boosted returns.
  • Read more about Measuring Nationalism’s Business Payoff: How Firms’ Patriotic Rhetoric Drives Performance about Measuring Nationalism’s Business Payoff: How Firms’ Patriotic Rhetoric Drives Performance
Business and Society, Innovation, Leadership and Strategy, Operations, Organizations, Social Impact
Date
April 29, 2025
Shutterstock Photo Image
Business and Society, Innovation, Leadership and Strategy, Operations, Organizations, Social Impact
Press Release

Can Innovation Save the World? Not Without a New Playbook

A new study proposes a forward-looking framework on how businesses can rethink innovation to prioritize sustainability, equity, and long-term value
  • Read more about Can Innovation Save the World? Not Without a New Playbook about Can Innovation Save the World? Not Without a New Playbook
Artificial Intelligence, Business and Society, Climate and Policy, Climate and Solutions, Climate and Technology, Future of Work, Industry Perspectives, Leadership
Date
April 11, 2025
McKinsey’s Eric Kutcher
Artificial Intelligence, Business and Society, Climate and Policy, Climate and Solutions, Climate and Technology, Future of Work, Industry Perspectives, Leadership

McKinsey’s Eric Kutcher on AI, Management Strategy, and Climate Innovation

During a recent Distinguished Speakers Series event, the Senior Partner and Chair of North America at McKinsey shared leadership insights on AI business strategy, climate innovation, and the future of work.
  • Read more about McKinsey’s Eric Kutcher on AI, Management Strategy, and Climate Innovation about McKinsey’s Eric Kutcher on AI, Management Strategy, and Climate Innovation
Business and Society, Leadership and Strategy, Management
Date
March 04, 2025
CBS Illustration Photo Image
Business and Society, Leadership and Strategy, Management
Press Release

There’s No “You” in Team: How a Word Swap Defuses Workplace Conflict

New Columbia Business School Study Shows Pronoun Use Influences Receptiveness In Conflict-Laden Interactions
  • Read more about There’s No “You” in Team: How a Word Swap Defuses Workplace Conflict about There’s No “You” in Team: How a Word Swap Defuses Workplace Conflict
Business and Society, Ethics and Leadership, The Workplace
Type
Columbia Business
Date
February 07, 2025
Business and Society, Ethics and Leadership, The Workplace

How ‘Masculine Energy’ Can Hinder Your Negotiation Success

Research from Professor Rebecca Ponce de Leon shows why women may be outperforming men in certain negotiation situations.
  • Read more about How ‘Masculine Energy’ Can Hinder Your Negotiation Success about How ‘Masculine Energy’ Can Hinder Your Negotiation Success
Labor, Leadership, Leadership and Strategy, Management, Organizations, Social Impact, Strategy
Date
January 21, 2025
Illustration of status
Labor, Leadership, Leadership and Strategy, Management, Organizations, Social Impact, Strategy

Insecure About Your Status? Try Boosting Someone Else’s

Insecurity is rampant in modern life, from the boardroom to the classroom. But if we give in to status insecurity and withhold recognition from others, we may be self-sabotaging.
  • Read more about Insecure About Your Status? Try Boosting Someone Else’s about Insecure About Your Status? Try Boosting Someone Else’s
Decisions, Marketing
Date
January 21, 2025
A cell phone sitting on top of a wooden table photo. Photo by Marques Thomas on Unsplash
Decisions, Marketing
Press Release

Online Shopping Insights: “Sponsored” Product Listings Actually Improve Buying Experience

Columbia Business School research finds both shoppers and retailers benefit from “retail media”, where retailers use sponsored listings as part of product searches
  • Read more about Online Shopping Insights: “Sponsored” Product Listings Actually Improve Buying Experience about Online Shopping Insights: “Sponsored” Product Listings Actually Improve Buying Experience
Marketing
Date
December 17, 2024
Booking travel online, woman using laptop for flights, hotels, and cruises. online booking, vacation, tourism, internet, leisure, holiday
Marketing
Press Release

You Had Me at Hello: Making Travel Search Easier

Columbia Business School study’s new approach to understanding customers’ needs and their journey to purchase is ten times more accurate than previous models
  • Read more about You Had Me at Hello: Making Travel Search Easier about You Had Me at Hello: Making Travel Search Easier

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Strategy Faculty

Enrico Forti

Enrico Forti

Adjunct Assistant Professor of Business
Management Division
Don Sexton

Don Sexton

Professor Emeritus of Business
Marketing Division
Professor Emeritus of Business
Decision, Risk, and Operations Division
Noel Capon

Noel Capon

R.C. Kopf Professor Emeritus of International Marketing in the Faculty of Business
Marketing Division
Nicole DeHoratius

Nicole DeHoratius

Professor of Professional Practice in the Faculty of Business
Decision, Risk, and Operations Division
Faculty Director, Sustainable Operations Initiative, Tamer Institute for Social Enterprise and Climate Change.
Tamer Institute for Social Enterprise and Climate Change
Nelson Fraiman

Nelson Fraiman

Professor Emeritus of Professional Practice in the Faculty of Business
Decision, Risk, and Operations Division
Wouter Hendrik Dessein

Wouter Dessein

Eli Ginzberg Professor of Finance and Economics
Economics Division
Eli Ginzberg Professor of Finance and Economics
Heilbrunn Center for Graham and Dodd Investing
Kathryn Harrigan

Kathryn Harrigan

Henry R. Kravis Professor of Business Leadership
Management Division
Bruce Kogut

Bruce Kogut

Sanford C. Bernstein & Co. Professor of Leadership and Ethics
Management Division
Academic Director of BAID
Hub Faculty
Jorge Guzman

Jorge Guzman

Gantcher Associate Professor of Business
Management Division
David S. Erickson

David S. Erickson

Adjunct Associate Professor of Business
Finance Division
Michel Tuan Pham

Michel Tuan Pham

Kravis Professor of Business; Chair of the Marketing Division
Marketing Division
Research Director
Center on Global Brand Leadership
Paolo Siconolfi

Paolo Siconolfi

Franklin Pitcher Johnson Jr. Professor Emeritus of Finance and Economics
Economics Division

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CBS Faculty Research on Strategy

Global Hegemony and Exorbitant Privilege

Authors
Carolin Pflueger and Pierre Yared
Date
November 21, 2025
Format
Working Paper

We present a dynamic two-country model in which military spending, geopolitical dominance, and government bond prices are jointly determined. The model reflects three facts: hegemons enjoy a funding advantage, this advantage rises with geopolitical tensions, and war losers devalue their debts more. In the model, greater bond revenue enables military investment, in turn increasing the safety value of bonds to international investors. Debt capacity strengthens the hegemon’s military and financial advantage but introduces steady-state multiplicity and fragility.

Read More about Global Hegemony and Exorbitant Privilege

DeepStock: Reinforcement Learning with Policy Regularizations for Inventory Management

Authors
Yaqi Xie, Xinru Hao, Jiaxi Liu, Will (Wei) Ma, Linwei Xin, Lei Cao, and Yidong Zhang
Date
November 21, 2025
Format
Working Paper

Deep Reinforcement Learning (DRL) provides a general-purpose methodology for training inventory policies that can leverage big data and compute. However, off-the-shelf implementations of DRL have seen mixed success, often plagued by high sensitivity to the hyperparameters used during training. In this paper, we show that by imposing policy regularizations, grounded in classical inventory concepts such as "Base Stock", we can significantly accelerate hyperparameter tuning and improve the final performance of several DRL methods.

Read More about DeepStock: Reinforcement Learning with Policy Regularizations for Inventory Management

The cost of mistakes and entrepreneurial strategy formation

Authors
Nataliya Wright
Date
November 18, 2025
Format
Working Paper

Entrepreneurs form strategy under high uncertainty, often relying on either reasoning-oriented approaches that prioritize analysis ahead of decisions or action-oriented approaches that emphasize learning through execution. Yet when and why entrepreneurs lean toward one approach over the other remains under-examined. This study theorizes that entrepreneurs' perceived cost of mistakes shapes this choice.

Read More about The cost of mistakes and entrepreneurial strategy formation

How to Measure Climate Progress

Authors
Gernot Wagner
Date
November 13, 2025
Format
Newspaper/Magazine Article
Publication
Project Syndicate

Ending reliance on oil, coal, and gas, and embracing technologies that will only improve and become cheaper over time, is not just smart climate policy. It is the best way to improve economic competitiveness and human prosperity for decades to come.

Read More about How to Measure Climate Progress

The Data Frontier: Expanding Empirical Horizons in Chinese Management Research

Authors
Lori Yue and Mia Raynard
Date
November 7, 2025
Format
Journal Article
Journal
Management and Organization Review (MOR)

This editorial examines the empirical foundations of Chinese management research through an analysis of data sources and research designs in all empirical papers published in Management and Organization Review (MOR) over the past five years. Our review shows that 53.2% of studies rely on archival or secondary data, with 37% of quantitative studies focusing on publicly listed firms. While established datasets provide consistency and comparability, their prevalence may limit opportunities to explore China’s diverse organizational ecosystem.

Read More about The Data Frontier: Expanding Empirical Horizons in Chinese Management Research

The Use of LLMs to Annotate Data in Management Research: Foundational Guidelines and Warnings

Authors
Natalie Carlson and Vanessa Burbano
Date
October 29, 2025
Format
Journal Article
Journal
Strategic Management Journal
Foundational framework for using LLMs in management research annotation. Explore implementation strategies, sustainability claim classification, and methodological integrity best practices.
Read More about The Use of LLMs to Annotate Data in Management Research: Foundational Guidelines and Warnings

Can startups generate a competitive advantage with AI tools?

Authors
Michael Impink and Nataliya Wright
Date
August 10, 2025
Format
Working Paper

We examine how generative AI adoption affects the venture performance of high-tech software startups. Using a matched sample, we find that startups using generative AI for product development raise 15% less funding, especially in competitive markets with many similar AI adopters. However, startups targeting broad markets raise 30% more funding when adopting generative AI early-within six months of its release-before a dominant design emerges. These findings suggest that while early AI adoption can be beneficial, widespread use may erode differentiation.

Read More about Can startups generate a competitive advantage with AI tools?

Organizational Nationalism

Authors
Lori Yue and Yusaku Takeda
Date
Forthcoming
Format
Journal Article
Journal
Research in Organizational Behavior

The global rise of nationalism has distorted the neoliberal vision of a borderless world where the nationality of businesses would be rendered obsolete. While nationalism can promote solidarity and progress, it also has the potential to deepen social divisions and fuel conflict-realities that organizations cannot ignore. In this paper, we propose a theory of organizational nationalism, which positions organizations not merely as passive responders to nationalist institutional pressures or geopolitical risks but as active agents in shaping nationalistic beliefs, values, and policies.

Read More about Organizational Nationalism

How does a multinational become a B Corp?

Authors
Gernot Wagner
Date
July 29, 2025
Format
Newspaper/Magazine Article
Publication
Financial Times

Danone’s story of looking for a larger purpose beyond short-term profits seemed to come to an ignominious end in 2021. The then-chief executive Emmanuel Faber was removed by the board of directors following pressure from activist investors who claimed that prioritising environmental, social and governance issues hurt the company’s financial returns.

Read More about How does a multinational become a B Corp?

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