Skip to main content
Official Logo of Columbia Business School
Academics
  • Visit Academics
  • Degree Programs
  • Admissions
  • Tuition & Financial Aid
  • Campus Life
  • Career Management
Faculty & Research
  • Visit Faculty & Research
  • Academic Divisions
  • Search the Directory
  • Research
  • Research Resources
  • Teaching Excellence
Executive Education
  • Visit Executive Education
  • For Organizations
  • For Individuals
  • Program Finder
  • Online Programs
  • Certificates
About Us
  • Visit About Us
  • CBS Directory
  • Events Calendar
  • Leadership
  • Our History
  • The CBS Experience
  • Newsroom
Alumni
  • Visit Alumni
  • Update Your Information
  • Lifetime Network
  • Alumni Benefits
  • Alumni Career Management
  • Women's Circle
  • Alumni Clubs
Insights
  • Visit Insights
  • AI & Transformative Tech
  • Climate
  • Business & Society
  • Entrepreneurship
  • Finance & Investing
  • Magazine
CBS Landing Image
Faculty & Research
  • Academic Divisions
  • Search the Faculty
  • Research
  • Faculty Resources
  • News
  • More 

Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

Jump to main content

Latest on Strategy

Algorithms, Marketing
Date
August 11, 2025
CBS Newsroom Photo Image from Shutterstock
Algorithms, Marketing
Press Release

The Silencing Effect of Recommendation Algorithms: How Personalizing Content is Reducing Conversation

Research from Columbia Business School Reveals How Personalized Content May Discourage Highly Engaged Consumers from Discussing the Domain
  • Read more about The Silencing Effect of Recommendation Algorithms: How Personalizing Content is Reducing Conversation about The Silencing Effect of Recommendation Algorithms: How Personalizing Content is Reducing Conversation
Business and Society, Leadership, Leadership and Strategy, Social Impact, The Workplace
Date
August 04, 2025
Facebook Marketplace on a laptop screen
Business and Society, Leadership, Leadership and Strategy, Social Impact, The Workplace

The Secret to Better Deals? Less Direct Language

Columbia Business School research shows that softening your opening offer with hedged language makes you more persuasive—and less likely to get ghosted.
  • Read more about The Secret to Better Deals? Less Direct Language about The Secret to Better Deals? Less Direct Language
Climate and Sustainability, Energy Solutions, Entrepreneurship and Innovation, Leadership, Strategy
Date
July 23, 2025
CBS Article Magazine Image
Climate and Sustainability, Energy Solutions, Entrepreneurship and Innovation, Leadership, Strategy

@CBS

Insights, thought leadership, and inspiration from top-tier speakers at Columbia Business School conferences and events.
  • Read more about @CBS about @CBS
Climate and Policy, Climate and Solutions, Climate and Sustainability, Climate and Technology
Date
July 23, 2025
CBS Article Magazine Image
Climate and Policy, Climate and Solutions, Climate and Sustainability, Climate and Technology

Paving the Way to Clean Energy

Bob Mumgaard and Chris Levesque—trailblazers in the nuclear energy industry—share their insights into the global transition to sustainability.Bob Mumgaard, CEO and Co-founder of Commonwealth Fusion SystemsChris Levesque, President and CEO of TerraPower
  • Read more about Paving the Way to Clean Energy about Paving the Way to Clean Energy
Climate and Policy, Climate and Solutions, Climate and Sustainability, Leadership
Date
July 23, 2025
Consumer Waste Image
Climate and Policy, Climate and Solutions, Climate and Sustainability, Leadership

When Convenience Backfires

In the world of omnichannel retail, overlooked operational decisions can have an outsized impact on a retailer's environmental footprint and bottom line.
  • Read more about When Convenience Backfires about When Convenience Backfires
Climate and Policy, Climate and Solutions, Climate and Sustainability, Climate and Technology
Date
July 23, 2025
Photo Image of Bruce Usher
Climate and Policy, Climate and Solutions, Climate and Sustainability, Climate and Technology

Bridging Business, Engineering, and Climate Tech

A Columbia Business School course pairs students with VC funds assessing future climate technologies.
  • Read more about Bridging Business, Engineering, and Climate Tech about Bridging Business, Engineering, and Climate Tech
Insights, Management, Marketing, Marketplace, Research Findings, Technology
Date
July 15, 2025
A person smiling
Insights, Management, Marketing, Marketplace, Research Findings, Technology

How to Win More Bookings on Airbnb

Columbia Business School research shows that an Airbnb host’s smile reduces uncertainty and increases demand, especially for less experienced hosts and shared accommodations.
  • Read more about How to Win More Bookings on Airbnb about How to Win More Bookings on Airbnb
Marketing, Strategy
Date
July 15, 2025
Newsroom Photo Image from Shutterstock
Marketing, Strategy
Press Release

What Makes an Experience Feel “Special”? New Study is First to Unlock the Underlying Code

An extensive multi-method investigation reveals new insights and applications on how businesses can engineer “special” experiences for customers
  • Read more about What Makes an Experience Feel “Special”? New Study is First to Unlock the Underlying Code about What Makes an Experience Feel “Special”? New Study is First to Unlock the Underlying Code

Pagination

  • Page 1
  • Current page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Page 8
  • Page 9
  • Ellipsis …
  • Last page 12

Strategy Faculty

Bruce Kogut

Bruce Kogut

Sanford C. Bernstein & Co. Professor of Leadership and Ethics
Management Division
Academic Director of BAID
Hub Faculty
Paolo Siconolfi

Paolo Siconolfi

Franklin Pitcher Johnson Jr. Professor Emeritus of Finance and Economics
Economics Division
Columbia Business School

Jeffrey Golde

Adjunct Associate Professor of Business
Management Division
Enrico Forti

Enrico Forti

Adjunct Assistant Professor of Business
Management Division
Nataliya Wright

Nataliya L. Wright

Assistant Professor of Business
Management Division
Laura Doval

Laura Doval

Chong Khoon Lin Professor of Business
Economics Division
Cliff Cramer, Adjunct Professor

Cliff Cramer

Adjunct Professor
Management Division
Bolong Li

Bolong Li

Lecturer in Business
Marketing Division
Wouter Hendrik Dessein

Wouter Dessein

Eli Ginzberg Professor of Finance and Economics
Economics Division
Eli Ginzberg Professor of Finance and Economics
Heilbrunn Center for Graham and Dodd Investing
Bo Cowgill, Assistant Professor

Bo Cowgill

Assistant Professor
Management Division
Ava Seave

Ava Seave

Adjunct Professor of Business
Marketing Division
Rita McGrath

Rita McGrath

Academic Director in Executive Education
Executive Education

Pagination

  • Page 1
  • Current page 2
  • Page 3
  • Page 4

CBS Faculty Research on Strategy

Trajectory Normalizing Work in Unstable Production Environments: When Adapting Production Means Appearing Authentic

Authors
Alan Zhang
Date
January 30, 2026
Format
Journal Article
Journal
Organization Science

Organizations emphasize specific production practices to deal with authenticity pressures, but the practices that signal authenticity to audiences must be continually adapted when production environments are unstable. Changes in the environment can make production practices suddenly infeasible, compelling organizations to perform in different ways the highly visible practices that audiences have come to associate with authenticity.

Read More about Trajectory Normalizing Work in Unstable Production Environments: When Adapting Production Means Appearing Authentic

Big Data Meets the Turbulent Oil Market

Authors
Charles Calomiris, Nida Cakir Melek, and Harry Mamaysky
Date
January 26, 2026
Format
Journal Article
Journal
Financial Analysts Journal

We use topic modeling to construct novel news-based measures for tracking energy markets. Our parsimonious yet comprehensive set of indicators summarizes the information content of millions of news articles and forecasts oil spot, futures, and energy company stock returns, and changes in oil volatility, production, and inventories. Using an econometrically robust framework to evaluate both in- and out-of-sample predictive performance, we show that our measures are not spanned by existing text and nontext variables.

Read More about Big Data Meets the Turbulent Oil Market

Cementing Carbon

Authors
Gernot Wagner
Date
January 22, 2026
Format
Newspaper/Magazine Article
Publication
Milken Review

To appreciate how fundamental a role cement plays in human society, one must first understand the importance of the carbon cycle in the evolution of the planet. Carbon dioxide (CO₂) in the atmosphere dissolves in seawater and gets metabolized by living corals and plankton that eventually die and decompose into ocean sediments. The sediments are compressed over millions of years until they become limestone – a natural storage vault for elemental carbon, like coal, oil and gas.

Read More about Cementing Carbon

When local learning scales: Entrepreneurs' initial users and market expansion

Authors
Nataliya Wright
Date
January 17, 2026
Format
Journal Article
Journal
Organization Science

Entering new markets is crucial for technology startups to scale, yet these ventures often face high uncertainty about demand in these markets. This study examines how the composition of initial users shapes startups’ new market growth amid such uncertainty. It theorizes that startups face a learning tradeoff when targeting a foreign market: Local initial users, who are more familiar to the startups, provide clearer signals due to shared language and norms; however, more representative foreign users provide more transferable insights about the target market.

Read More about When local learning scales: Entrepreneurs' initial users and market expansion

Potential-Based Greedy Matching for Dynamic Delivery Pooling

Authors
Will (Wei) Ma, Hongyao Ma, and Matias Romero
Date
January 11, 2026
Format
Working Paper

We study the dynamic pooling of multiple orders into a single trip, a strategy widely adopted by online delivery platforms. When an order has to be dispatched, the platform must determine which (if any) of the available orders to pool it with, weighing the immediate efficiency gains against the uncertain, differential benefits of holding each order for future pooling opportunities. In this paper, we demonstrate the effectiveness of using the delivery distance as a proxy for opportunity cost via a potential-based greedy algorithm (PB).

Read More about Potential-Based Greedy Matching for Dynamic Delivery Pooling

Why do people choose extreme candidates? The role of identity relevance

Authors
Mohamed Hussein, Zakary L. Tormala, and S. Christian Wheeler
Date
Forthcoming
Format
Journal Article
Journal
ScienceDirect

Elected officials are increasingly extreme. Research trying to understand this trend has tended to focus on structural factors, such as primary elections and changes in the supply of candidates. Less emphasis has been placed on psychological perspectives. The current research advances such a perspective. Leveraging research on attitudes, we investigate when and why people prefer extreme over moderate candidates from their own party. We posit that the identity relevance of people's attitudes plays a key role.

Read More about Why do people choose extreme candidates? The role of identity relevance

Survey of Data-driven Newsvendor: Unified Analysis and Spectrum of Achievable Regrets

Authors
Zhuoxin Chen and Will (Wei) Ma
Date
January 1, 2026
Format
Working Paper

In the Newsvendor problem, the goal is to guess the number that will be drawn from some distribution, with asymmetric consequences for guessing too high vs. too low. In the data-driven version, the distribution is unknown, and one must work with samples from the distribution. Data-driven Newsvendor has been studied under many variants: additive vs. multiplicative regret, high probability vs. expectation bounds, and different distribution classes. This paper studies all combinations of these variants, filling in many gaps in the literature and simplifying many proofs.

Read More about Survey of Data-driven Newsvendor: Unified Analysis and Spectrum of Achievable Regrets

By the People and For the People: The Double-Edged Effects Of Platform User Mobilization On Public Policies

Authors
Yuni Wen, Edward Walker, and Lori Yue
Date
December 18, 2025
Format
Journal Article
Journal
Academy of Management Discoveries

Constituency mobilization is a widely prevalent corporate political strategy, yet we lack systematic evidence on the scope of its effectiveness. One emerging form of constituency mobilization is user mobilization, wherein a company focuses on rallying political support among its users. This approach differs from traditional lobbying, which relies on tightly controlled insider strategies to exert influence over lawmakers. In our study of user mobilization by platform-based companies in the U.S.

Read More about By the People and For the People: The Double-Edged Effects Of Platform User Mobilization On Public Policies

Aligning Entrepreneurial Strategy

Authors
Nataliya Wright and Amisha Miller
Date
December 4, 2025
Format
Working Paper

Strategic fit is intrinsic to firm performance, but it is difficult to develop and maintain both external fit to a firm's environment, and internal fit—an alignment between firm objectives and activities. In this paper, we examine how scaling entrepreneurial firms develop strategic fit. We theorize that: 1) entrepreneurs at scaling firms are experienced in developing external, product-market fit, yet inexperienced in developing internal fit; 2) entrepreneurs can use firm strategy to create heuristics and assess the internal fit of novel opportunities.

Read More about Aligning Entrepreneurial Strategy

Pagination

  • Page 1
  • Current page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Page 8
  • Page 9
  • Ellipsis …
  • Last page 94
Official Logo of Columbia Business School

Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100

Maps and Directions
    • Centers & Programs
    • Current Students
    • Corporate
    • Directory
    • Support Us
    • Recruiters & Partners
    • Faculty & Staff
    • Newsroom
    • Careers
    • Contact Us
    • Accessibility
    • Privacy & Policy Statements
Back to Top Upward arrow
TOP

© Columbia University

  • X
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn

External CSS

Homepage Breadcrumb Block

Back to top

Accessibility Tools

English French German Italian Spanish Japanese Russian Chinese (Simplified) Chinese (Traditional) Arabic Bengali