Latest on Strategy
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Columbia Business
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Scott Willoughby short
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Columbia Business
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“Think Bigger: Discover the Universe” with Scott Willoughby
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Mind the Trade Gap: How a Relational Perspective Can Enhance Understanding
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Holiday Shopping Season: Columbia Business School's Research Delivers Best Practices for Targeting Consumers
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Entrepreneurship
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How Collaborating with Venture Capital is Helping—and Hurting—Entrepreneurs
Four Studies on the Future of Business Ethics
New Research Offers Advertisers Model to Better Predict Online Shopper Preferences
Strategy Faculty
CBS Faculty Research on Strategy
Elite Conflict and Industry Regulation: How Political Polarization Affects Local Restriction and State Preemption of the U.S. Hydraulic Fracturing Industry
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Lori Yue and Yuni Wen
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- November 1, 2024
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Journal Article
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- Political Power and Social Theory
We leverage Lachmann’s insight on elite conflict to explain the politics surrounding industry regulation in contemporary America and argue that conflicts between political elites create both constraints on industry players and opportunities for them to shape regulation. The widening urban-rural polarization of American society, in particular, has made urban political elites more liberal than those in state politics. The greater the political polarization of a state, the more local restrictions the nascent U.S.
The tradeoffs of communicating entrepreneurial strategy
What tradeoffs do startup founders face in deciding whether to communicate their strategy to employees? While prior research emphasizes the value of clarity and alignment for execution, we find that only about half of employees across 24 entrepreneurial firms can accurately describe their company’s strategy. We tested the effects of strategy communication through two field experiments and follow-up interviews with nearly 600 employees and executives in 24 growth-oriented ventures across 14 countries.
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
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- August 9, 2024
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Journal Article
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- Journal of Consumer Research
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling influences consumer choice in e-commerce settings even when there is no face-to-face interaction.
Where strategic reasoning matters: Evidence from a global startup field study
Prior work highlights the importance of cognitive approaches to strategy formation for startup growth. They enable entrepreneurs to strategically reason—logically and convincingly formulate their strategic choices before executing them. However, whether the value of strategic reasoning generalizes across contexts, particularly different financing environments, remains unclear.
International exposure and entrepreneurial pivoting
How does international exposure shape entrepreneurial pivots? Through a field study of 84 startups across 27 countries, we develop a model that uncovers how international exposure not only spurs ventures to update their understandings of the international market but also generates pivots in the addressed market. Structural differences between markets and entrepreneurs' cognitive openness makes new information about the international market more salient. This new information opens ventures' eyes to novel opportunities.
The Entry-Deterring Effects of Synergies in Complementor Acquisitions: Evidence from Apple’s Digital Platform Market, the iOS App Store
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- July 15, 2024
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Journal Article
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- Strategic Management Journal
Acquisitions can shift the market structure of a digital platform in ways that affect subsequent entries and hence the platform’s base of complementors. Synergies that complementor acquirers accrue can be entry-deterring. We develop a two-by-two typology of acquisition synergies in a multisided platform based on the two sides of a platform market (user side or complementary-technology side) and two sources of synergies (scale or scope economies).
A Model of the Data Economy
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Maryam Farboodi and Laura Veldkamp
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- Forthcoming
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Journal Article
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- Review of Economic Studies
In a data economy, transactions of goods and services generate data, which is stored, traded and depreciates. How are the economics of this economy different from traditional production economies? How do these differences matter for measurement of GDP, firm values, depreciation rates, welfare and externalities? We incorporate active experimentation and data as an
Stable Matching on the Job? Theory and Evidence on Internal Talent Markets
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- June 6, 2024
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Journal Article
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- Management Science
A principal often needs to match agents to perform coordinated tasks, but agents can quit or slack off if they dislike their match. We study two prevalent approaches for matching within organizations: centralized assignment by firm leaders and self-organization through market-like mechanisms. We provide a formal model of the strengths and weaknesses of both methods under different settings, incentives, and production technologies. The model highlights trade-offs between match-specific productivity and job satisfaction.
Data and the Aggregate Economy
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Cindy Chung and Laura Veldkamp
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- June 1, 2024
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Journal Article
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- Journal of Economic Literature
Over the past decade, data has transformed everyday life. While it has changed the way people shop and businesses operate (Goldfarb and Tucker, 2019), it has only just begun to permeate economists thinking about the aggregate economy. In the early twentieth century, economists like Schultz (1943) analyzed agrarian economies and land-use issues. As agricultural productivity improved, production shifted more to manufacturing. Modern macroeconomics adapted with models featuring capital and labor, markets for goods, and equilibrium wages (Solow, 1956).