Skip to main content
Official Logo of Columbia Business School
Academics
  • Visit Academics
  • Degree Programs
  • Admissions
  • Tuition & Financial Aid
  • Campus Life
  • Career Management
Faculty & Research
  • Visit Faculty & Research
  • Academic Divisions
  • Search the Directory
  • Research
  • Research Resources
  • Teaching Excellence
Executive Education
  • Visit Executive Education
  • For Organizations
  • For Individuals
  • Program Finder
  • Online Programs
  • Certificates
About Us
  • Visit About Us
  • CBS Directory
  • Events Calendar
  • Leadership
  • Our History
  • The CBS Experience
  • Newsroom
Alumni
  • Visit Alumni
  • Update Your Information
  • Lifetime Network
  • Alumni Benefits
  • Alumni Career Management
  • Women's Circle
  • Alumni Clubs
Insights
  • Visit Insights
  • AI & Transformative Tech
  • Climate
  • Business & Society
  • Entrepreneurship
  • Finance & Investing
  • Magazine
CBS Landing Image
Faculty & Research
  • Academic Divisions
  • Search the Faculty
  • Research
  • Faculty Resources
  • News
  • More 

Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

Jump to main content

Latest on Strategy

Innovation, Labor
Date
January 18, 2024
CBS Photo Image
Innovation, Labor

The Technology Skills Every Employee Should Have Today

Many employers expect workers to be proficient in a host of tech tools. Among them: data analysis, online collaboration and project management.
  • Read more about The Technology Skills Every Employee Should Have Today about The Technology Skills Every Employee Should Have Today
Media and Technology
Type
Columbia Business
Date
January 18, 2024
Media and Technology

Scott Willoughby short

Discover the Universe with the Leader of the James Webb Space Telescope
  • Read more about Scott Willoughby short about Scott Willoughby short
Media and Technology
Type
Columbia Business
Date
January 18, 2024
Media and Technology

“Think Bigger: Discover the Universe” with Scott Willoughby

Scott P. Willoughby is the vice president and program manager for the James Webb Space Telescope program at Northrop Grumman, which is currently on contract for the design, development and delivery of the Observatory to NASA's Goddard Space Flight Center.
  • Read more about “Think Bigger: Discover the Universe” with Scott Willoughby about “Think Bigger: Discover the Universe” with Scott Willoughby
Economics and Policy
Date
December 19, 2023
A shipping container ship at a port being unloaded by gantry operators
Economics and Policy

Mind the Trade Gap: How a Relational Perspective Can Enhance Understanding

Adapted from “Global Value Chains in Developing Countries: A Relational Perspective from Coffee and Garments,” by Laura Boudreau of Columbia Business School, Julia Cajal Grossi of the Geneva Graduate Institute, and Rocco Macchiavello of the London School of Economics.
  • Read more about Mind the Trade Gap: How a Relational Perspective Can Enhance Understanding about Mind the Trade Gap: How a Relational Perspective Can Enhance Understanding
Marketing, Marketplace, Strategy
Date
December 12, 2023
Shallow focus photography of paper bags photo – Free Christmas Image on Unsplash
Marketing, Marketplace, Strategy
Press Release

Holiday Shopping Season: Columbia Business School's Research Delivers Best Practices for Targeting Consumers

Five Studies by Columbia Business School Faculty Present Insights into Pivotal Delivery Times, Emerging Fashion Trends, Advertising Strategies, and Customer Behavior
  • Read more about Holiday Shopping Season: Columbia Business School's Research Delivers Best Practices for Targeting Consumers about Holiday Shopping Season: Columbia Business School's Research Delivers Best Practices for Targeting Consumers
Capital Markets and Investments, Entrepreneurial Ecosystem, Entrepreneurship, Innovation, Technology
Type
Entrepreneurship
Date
December 08, 2023
Capital Markets and Investments, Entrepreneurial Ecosystem, Entrepreneurship, Innovation, Technology

How Collaborating with Venture Capital is Helping—and Hurting—Entrepreneurs

Key takeaways from CBS Professor Dan Wang's research into VC-startup collaboration.
  • Read more about How Collaborating with Venture Capital is Helping—and Hurting—Entrepreneurs about How Collaborating with Venture Capital is Helping—and Hurting—Entrepreneurs
Business and Society, Data/Big Data, Leadership, Strategy
Date
December 05, 2023
Photo Image of Oded Netzer
Business and Society, Data/Big Data, Leadership, Strategy

Four Studies on the Future of Business Ethics

Each year, Columbia Business School’s Bernstein Center for Leadership and Ethics supports the research of faculty and PhD students.
  • Read more about Four Studies on the Future of Business Ethics about Four Studies on the Future of Business Ethics
Marketing, Strategy
Date
November 29, 2023
This stock photo features a woman shopping with a credit card and laptop at her home next to Christmas decorations
Marketing, Strategy
Press Release

New Research Offers Advertisers Model to Better Predict Online Shopper Preferences

New Columbia Business School Study Shows That Ads Drive Lower-Quality Searches and Creates a More Accurate Model to Understand Customer Preferences 
  • Read more about New Research Offers Advertisers Model to Better Predict Online Shopper Preferences about New Research Offers Advertisers Model to Better Predict Online Shopper Preferences

Pagination

  • First page 1
  • Ellipsis …
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Current page 6
  • Page 7
  • Page 8
  • Page 9
  • Page 10
  • Ellipsis …
  • Last page 12

Strategy Faculty

CBS Faculty Research on Strategy

Elite Conflict and Industry Regulation: How Political Polarization Affects Local Restriction and State Preemption of the U.S. Hydraulic Fracturing Industry

Authors
Lori Yue and Yuni Wen
Date
November 1, 2024
Format
Journal Article
Journal
Political Power and Social Theory

We leverage Lachmann’s insight on elite conflict to explain the politics surrounding industry regulation in contemporary America and argue that conflicts between political elites create both constraints on industry players and opportunities for them to shape regulation. The widening urban-rural polarization of American society, in particular, has made urban political elites more liberal than those in state politics. The greater the political polarization of a state,  the more local restrictions the nascent U.S.

Read More about Elite Conflict and Industry Regulation: How Political Polarization Affects Local Restriction and State Preemption of the U.S. Hydraulic Fracturing Industry

The tradeoffs of communicating entrepreneurial strategy

Authors
Nataliya Wright and F. Christopher Eaglin
Date
August 28, 2024
Format
Working Paper

What tradeoffs do startup founders face in deciding whether to communicate their strategy to employees? While prior research emphasizes the value of clarity and alignment for execution, we find that only about half of employees across 24 entrepreneurial firms can accurately describe their company’s strategy. We tested the effects of strategy communication through two field experiments and follow-up interviews with nearly 600 employees and executives in 24 growth-oriented ventures across 14 countries.

Read More about The tradeoffs of communicating entrepreneurial strategy

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

Authors
Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang
Date
August 9, 2024
Format
Journal Article
Journal
Journal of Consumer Research

Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling influences consumer choice in e-commerce settings even when there is no face-to-face interaction.

Read More about Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

Where strategic reasoning matters: Evidence from a global startup field study

Authors
Nataliya Wright
Date
August 7, 2024
Format
Working Paper

Prior work highlights the importance of cognitive approaches to strategy formation for startup growth. They enable entrepreneurs to strategically reason—logically and convincingly formulate their strategic choices before executing them. However, whether the value of strategic reasoning generalizes across contexts, particularly different financing environments, remains unclear.

Read More about Where strategic reasoning matters: Evidence from a global startup field study

International exposure and entrepreneurial pivoting

Authors
Nataliya Wright, Stine Grodal, and Laura Huang
Date
July 29, 2024
Format
Working Paper

How does international exposure shape entrepreneurial pivots? Through a field study of 84 startups across 27 countries, we develop a model that uncovers how international exposure not only spurs ventures to update their understandings of the international market but also generates pivots in the addressed market. Structural differences between markets and entrepreneurs' cognitive openness makes new information about the international market more salient. This new information opens ventures' eyes to novel opportunities.

Read More about International exposure and entrepreneurial pivoting

The Entry-Deterring Effects of Synergies in Complementor Acquisitions: Evidence from Apple’s Digital Platform Market, the iOS App Store

Authors
Yongzhi (Alex) Wang, Lori Yue, Nandini Rajagoplan, and Xun (Brian) Wu
Date
July 15, 2024
Format
Journal Article
Journal
Strategic Management Journal

Acquisitions can shift the market structure of a digital platform in ways that affect subsequent entries and hence the platform’s base of complementors. Synergies that complementor acquirers accrue can be entry-deterring. We develop a two-by-two typology of acquisition synergies in a multisided platform based on the two sides of a platform market (user side or complementary-technology side) and two sources of synergies (scale or scope economies).

Read More about The Entry-Deterring Effects of Synergies in Complementor Acquisitions: Evidence from Apple’s Digital Platform Market, the iOS App Store

A Model of the Data Economy

Authors
Maryam Farboodi and Laura Veldkamp
Date
Forthcoming
Format
Journal Article
Journal
Review of Economic Studies

In a data economy, transactions of goods and services generate data, which is stored, traded and depreciates. How are the economics of this economy different from traditional production economies? How do these differences matter for measurement of  GDP, firm values, depreciation rates, welfare and externalities? We incorporate active experimentation and data as an

Read More about A Model of the Data Economy

Stable Matching on the Job? Theory and Evidence on Internal Talent Markets

Authors
Bo Cowgill, Jonathan Davis, Pablo Montagnes, and Patryk Perkowski
Date
June 6, 2024
Format
Journal Article
Journal
Management Science

A principal often needs to match agents to perform coordinated tasks, but agents can quit or slack off if they dislike their match. We study two prevalent approaches for matching within organizations: centralized assignment by firm leaders and self-organization through market-like mechanisms. We provide a formal model of the strengths and weaknesses of both methods under different settings, incentives, and production technologies. The model highlights trade-offs between match-specific productivity and job satisfaction.

Read More about Stable Matching on the Job? Theory and Evidence on Internal Talent Markets

Data and the Aggregate Economy

Authors
Cindy Chung and Laura Veldkamp
Date
June 1, 2024
Format
Journal Article
Journal
Journal of Economic Literature

Over the past decade, data has transformed everyday life. While it has changed the way people shop and businesses operate (Goldfarb and Tucker, 2019), it has only just begun to permeate economists thinking about the aggregate economy. In the early twentieth century, economists like Schultz (1943) analyzed agrarian economies and land-use issues. As agricultural productivity improved, production shifted more to manufacturing. Modern macroeconomics adapted with models featuring capital and labor, markets for goods, and equilibrium wages (Solow, 1956).

Read More about Data and the Aggregate Economy

Pagination

  • First page 1
  • Ellipsis …
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Current page 6
  • Page 7
  • Page 8
  • Page 9
  • Page 10
  • Ellipsis …
  • Last page 94
Official Logo of Columbia Business School

Columbia University in the City of New York
665 West 130th Street, New York, NY 10027
Tel. 212-854-1100

Maps and Directions
    • Centers & Programs
    • Current Students
    • Corporate
    • Directory
    • Support Us
    • Recruiters & Partners
    • Faculty & Staff
    • Newsroom
    • Careers
    • Contact Us
    • Accessibility
    • Privacy & Policy Statements
Back to Top Upward arrow
TOP

© Columbia University

  • X
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn

External CSS

Homepage Breadcrumb Block

Back to top

Accessibility Tools

English French German Italian Spanish Japanese Russian Chinese (Simplified) Chinese (Traditional) Arabic Bengali