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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

Chazen Global Insights, Strategy
Date
September 30, 2010
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Chazen Global Insights, Strategy

The [Woman] Is Your Customer

A look at the role of women in the marketplace.
  • Read more about The [Woman] Is Your Customer about The [Woman] Is Your Customer

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Strategy Faculty

CBS Faculty Research on Strategy

Geoengineering: the Gamble

Authors
Gernot Wagner
Date
November 5, 2021
Format
Book
Publisher
Polity

Stabilizing the world’s climates means cutting carbon dioxide pollution. There’s no way around it. But what if that’s not enough? What if it’s so late in the game that even cutting carbon emissions to zero, tomorrow, wouldn’t do?

Enter solar geoengineering.

The principle is simple: attempt to cool Earth by reflecting more sunlight back into space. The primary mechanism, shooting particles into the upper atmosphere, implies more pollution, not less. If that doesn’t sound scary, it should. There are lots of risks, unknowns, and unknowables.

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Debt Relief and Slow Recovery: A Decade after Lehman

Authors
Tomasz Piskorski and Amit Seru
Date
September 1, 2021
Format
Journal Article
Journal
Journal of Financial Economics

We follow a representative panel of millions of consumers in the U.S. from 2007 to 2017 and document several facts on the long-term effects of the Great Recession. There were about six million foreclosures in the ten-year period after Lehman's collapse. Owners of multiple homes accounted for 25% of these foreclosures, while comprising only 13% of the market. Foreclosures displaced homeowners, with most of them moving at least once. Only a quarter of foreclosed households regained homeownership, taking an average four years to do so.

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The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans

Authors
Jonathan Knee
Date
September 1, 2021
Format
Book
Publisher
Portfolio

Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy.

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Learning from Prospectuses

Authors
Simona Abis, Andrea Buffa, Apoorva Javadekar, and Anton Lines
Date
September 1, 2021
Format
Working Paper

We study qualitative information disclosure by mutual funds when investors learn from these disclosures in addition to past performance. We show theoretically that fund managers with specialized strategies optimally choose to disclose detailed strategy descriptions, while managers with standardized strategies provide generic descriptions. Generic descriptions lead to errors in benchmarking by investors and thus higher volatility in capital flows.

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Retrospective on Corporate Renewal

Authors
Kathryn Harrigan
Date
July 14, 2021
Format
Journal Article
Journal
Strategic Management Review

An historical review of managers' corporate renewal decisions reveals an evolving pattern away from using operating turnarounds in favor of making changes in corporate scope via transactions. One explanation for this progression away from operations is that financial valuation considerations supplant other inputs to managers' strategic logics — a reflection of the rising influence of financial institutions as activist owners.

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Cheaper solar PV is key to addressing climate change

Authors
Gernot Wagner
Date
June 30, 2021
Format
Newspaper/Magazine Article
Publication
MIT Technology Review

In late 2007, less than 10 years into the company’s existence, Google came out swinging on the clean energy front. To a fanfare of plaudits up and down Silicon Valley and well beyond, it declared “RE<C” as its goal: make renewable energy cheaper than coal. The company invested tens of millions of dollars into R&D efforts from concentrated solar power to hydrothermal drilling. Four years later, those efforts had been scrapped.

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Leverage Dynamics under Costly Equity Issuance

Authors
Patrick Bolton, Jinqiang Yang, and Neng Wang
Date
June 29, 2021
Format
Working Paper

We propose a parsimonious model of leverage and investment dynamics featuring a diffusion-jump cash-flow process, retained earnings, short-term debt, and external equity. Crucially equity issuance is costly. We show that firms' efforts to avoid incurring equity issuance costs generate empirically plausible target leverage and nonlinear leverage dynamics. Paradoxically, it is the high cost of equity issuance that causes the firm to keep leverage low, in contrast to the predictions of Modigliani-Miller and Leland tradeoff and Myers' pecking-order theories.

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Purchase History and Product Personalization

Authors
Laura Doval and Vasiliki Skreta
Date
June 17, 2021
Format
Working Paper

Product personalization opens the door to price discrimination. A rich product line allows for higher consumer satisfaction, but the mere choice of a product carries valuable information about the consumer that the firm can leverage for price discrimination. Controlling the degree of product personalization provides the firm with an additional tool to curb ratcheting forces arising from consumers' awareness of being price discriminated.

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News and Markets in the Time of COVID-19

Authors
Harry Mamaysky
Date
June 11, 2021
Format
Working Paper

The initial phase of the COVID-19 pandemic was characterized by voluminous, highly negative news coverage. Markets overreacted to uninformative news, and reacted more to news during high volatility periods. News coverage responded to lagged market activity, and causally impacted contemporaneous returns. The early part of the pandemic was characterized by pronounced feedback between news and markets. I propose a structural break test to identify the presence and end of such feedback episodes. This one ended in March 2020, which was knowable by the end of April.

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