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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

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Strategy Faculty

CBS Faculty Research on Strategy

Book Review: The Politics of Urban Beauty: New York and Its Art Commission (Michele Bogart)

Authors
Lynne Sagalyn
Date
June 1, 2008
Format
Newspaper/Magazine Article
Publication
Journal of Urban Design
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Venture Capital as Human Resource Management

Authors
Charles Calomiris, Antonio Gledson de Carvalho, and Joao Amaro de Matos
Date
May 1, 2008
Format
Journal Article
Journal
Journal of Economics and Business

Venture capitalists add value to portfolio firms by obtaining and transferring information about senior managers across firms over time. Information transfer occurs on a significant scale and takes place both among a single venture capitalist's portfolio firms and between different venture capitalists' firms via a network of venture capitalists, which venture capitalists use to locate and relocate managers. Cross-sectional differences are associated with differences in the intensity with which venture capitalists network.

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Customer Channel Migration

Authors
Asim Ansari, Carl F. Mela, and Scott A. Neslin
Date
April 1, 2008
Format
Journal Article
Journal
Journal of Marketing Research

We develop a model of customer channel migration and apply it to a retailer that markets over the Web and through catalogs. The model (1) identifies the key phenomena required to analyze customer migration, (2) shows how these phenomena can be modeled, and (3) develops an approach for estimating the model. The methodology is unique in its ability to accommodate heterogeneous customer responses to a large number of distinct marketing communications in a dynamic context.

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Agency Conflicts, Investment, and Asset Pricing

Authors
Neng Wang and Rui Albuquerque
Date
January 1, 2008
Format
Journal Article
Journal
Journal of Finance

The separation of ownership and control allows controlling shareholders to pursue private benefits. We develop an analytically tractable dynamic stochastic general equilibrium model to study asset pricing and welfare implications of imperfect investor protection. Consistent with empirical evidence, the model predicts that countries with weaker investor protection have more incentives to overinvest, lower Tobin's q, higher return volatility, larger risk premia, and higher interest rate.

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Correlated Trading and Returns

Authors
Gur Huberman, Daniel Dorn, and Paul Sengmueller
Date
January 1, 2008
Format
Journal Article
Journal
Journal of Finance

A German broker's clients place similar speculative trades and therefore tend to be on the same side of the market in a given stock during a given day, week, month, and quarter. Aggregate liquidity effects, short sale constraints, the systematic execution of limit orders (coordinated through price movements) or the correlated trading of other investors who pick off retail limit orders, do not fully explain why retail investors trade similarly. Correlated market orders lead returns, presumably due to persistent speculative price pressure.

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Assessing Golfer Performance Using Golfmetrics

Authors
Mark Broadie
Date
January 1, 2008
Format
Chapter
Book
Science and Golf V: Proceedings of the 2008 World Scientific Congress of Golf

The software application Golfmetrics was created to capture and store golfer shot data and to quantify differences in shot patterns between players of different skill levels. Across golfers it is shown, somewhat surprisingly, that longer hitters tend to be straighter than shorter hitters. Individual golfers can be measured relative to a benchmark to assess relative accuracy and to suggest whether to focus on increasing distance or decreasing directional errors. For amateur golfers, distance errors on short game and sand shots are shown to be about three times larger than direction errors.

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SoleMates

Authors
Olivier Toubia
Date
January 1, 2008
Format
Case Study
Publisher
Columbia Business School

Two Columbia Business School students have developed an idea for a shoe accessory. They believe that this product will sell and want to set up a company. What marketing-related questions should they address in order to increase their chance of success?

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GreenWare

Authors
Olivier Toubia
Date
January 1, 2008
Format
Case Study
Publisher
Columbia CaseWorks

Michael Dwork and his team are developing a line of environmentally-friendly disposable dinnerware. They want to use conjoint analysis to determine consumers' preferences and willingness to pay. Would you modify their questionnaire in any way?

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Sustaining India's Growth Miracle

Authors
Jagdish Bhagwati and Charles Calomiris
Date
January 1, 2008
Format
Book
Publisher
Columbia University Press

The economy of India is growing at a rate of 8 percent per year, and its exports of goods and services have more than doubled in the past three years. Considering these trends, economists, scholars, and political leaders across the globe are beginning to wonder whether India's growth can be sustained.

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