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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

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Strategy Faculty

CBS Faculty Research on Strategy

Intracompany Governance and Innovation

Authors
Sharon Belenzon, Tomer Berkovitz, and Patrick Bolton
Date
August 1, 2009
Format
Working Paper

This paper examines the relation between ownership, corporate form, and innovation for a cross-section of private and publicly traded innovating firms in the US and 15 European countries. A striking novel observation emerges from our analysis: while most innovating firms in the US are publicly traded conglomerates, a substantial fraction of innovation is concentrated in private firms and in business groups in continental European countries.

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Achieving Marketing Nirvana

Authors
Don Sexton
Date
July 15, 2009
Format
Journal Article
Journal
The Advertiser (an ANA publication)

Donald E. Sexton, PhD, a professor of marketing at Columbia University and president of The Arrow Group, Ltd., discusses one key way to link marketing activity to financial performance.

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MCMC Methods for Financial Econometrics

Authors
Michael Johannes and Nicholas Polson
Date
May 1, 2009
Format
Chapter
Book
Handbook of Financial Econometrics Vol. 2

This chapter discusses Markov Chain Monte Carlo (MCMC) based methods for estimating continuous-time asset pricing models. We describe the Bayesian approach to empirical asset pricing, the mechanics of MCMC algorithms and the strong theoretical underpinnings of MCMC algorithms. We provide a tutorial on building MCMC algorithms and show how to estimate equity price models with factors such as stochastic expected returns, stochastic volatility and jumps, multi-factor term structure models with stochastic volatility, time-varying central tendancy or jumps and regime switching models.

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Competition in service industries with segmented markets

Authors
Gad Allon and Awi Federgruen
Date
April 1, 2009
Format
Journal Article
Journal
Management Science

We develop a model for the competitive interactions in service industries where firms cater to multiple customer classes or market segments with the help of shared service facilities or processes so as to exploit pooling benefits. Different customer classes typically have distinct sensitivities to the price of service as well as the delays encountered.

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Prudential Bank Regulation: What's Broke and How to Fix It

Authors
Charles Calomiris
Date
April 1, 2009
Format
Chapter
Book
Reacting to the Spending Spree: Policy Change We Can Afford

This chapter considers several important areas of response (or nonresponse) of banking regulation to the crisis. I begin with an overview of the causes of the crisis and the ways in which the crisis has highlighted the need for regulatory reform. I review the prospects for the reform of regulatory content. I also consider and evaluate the potential changes in the structure of regulation and supervision coming out of the crisis.

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Consumer cognition across cultures

Authors
Bernd Schmitt and Nader Tavassoli
Date
March 1, 2009
Format
Chapter
Book
The SAGE handbook of international marketing

Do consumers in different cultures evoke different mental structures and processes when they process commercial information? How can we describe these differences? Do these differences affect behavior? These questions, which form the core of research on consumer cognition across cultures, have been barely addressed. Rather than being cross-cultural or comparative in its approach, most research on consumer cognition has been culture-bound.

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Competition under time-varying demands and dynamic lot-sizing costs

Authors
Awi Federgruen and Joern Meissner
Date
February 1, 2009
Format
Journal Article
Journal
Naval Research Logistics

We develop a competitive pricing model which combines the complexity of time-varying demand and cost functions and that of scale economies arising from dynamic lot sizing costs. Each firm can replenish inventory in each of the T periods into which the planing horizon is partitioned. Fixed as well as variable procurement costs are incurred for each procurement order, along with inventory carrying costs. Each firm adopts, at the beginning of the planning horizon, a (single) price to be employed throughout the horizon.

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Optimal Consumption and Asset Allocation with Unknown Income Growth

Authors
Neng Wang
Date
January 1, 2009
Format
Journal Article
Journal
Journal of Monetary Economics

Recent empirical evidence supports the view that the income process has an individual-specific growth rate component [Baker (1997), Guvenen (2007b), and Huggett, Ventura, and Yaron (2007)]. Moreover, the individual-specific growth component may be stochastic. Motivated by these empirical observations, I study an individual's optimal consumption-saving and portfolio choice problem when he does not observe his income growth. As in standard income fluctuation problems, the individual cannot fully insure himself against income shocks.

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Handbook on Brand and Experience Management

Authors
Bernd Schmitt
Date
January 1, 2009
Format
Book
Publisher
Edward Elgar

This important handbook explores new and emerging directions in both brand management research and practice and encompasses a diverse set of approaches. These include the latest academic research to offer new frameworks for understanding brand management. Contributors offer the researcher's perspective on current tools in practice by brand managers today and new research and conceptual frameworks for understanding and managing customer experiences.

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