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Why is Candy Crush level 65 so difficult? According to new research from Columbia Business School, companies are often myopic in making online games challenging for players.

A Columbia Business School study shows that experiencing a recession in young adulthood leads to lasting support for wealth redistribution—but mostly for one’s own group.

Public company numbers have fallen by half since the 1990s, but research by Professors Kairong Xiao and Michael Ewens finds regulatory costs account for only a small share of the decline, challenging a popular narrative about going and staying public.

Columbia Business School research shows that softening your opening offer with hedged language makes you more persuasive—and less likely to get ghosted.

New Columbia Business School research reveals how analyzing real-time customer journey data — from search queries to filtering behavior — can predict preferences with remarkable accuracy, even without historical data.

A study of Italy’s broadband rollout finds that adolescents exposed to high-speed internet experienced a rise in hospitalizations for depression, anxiety, and other mental health disorders, offering rare evidence of the internet’s psychological costs.

Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.