Brand and Product Management

Len Sherman brings over thirty years of business experience and academic research on growth strategy, innovation and entrepreneurship to Columbia Business School. At CBS, Professor Sherman teaches “Strategy for Long-Term Growth” and "Entrepreneurship in Large Enterprises to MBA and EMBA students, earning the Dean’s Award for Teaching Excellence in 2013.

Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., minimalism, vintage, sustainable luxury).

Professor Omoruyi has 20+ years of experience in D2C commerce, digital tech, business development, international operations, and brand marketing. She has delivered transformational growth in various industries (Luxury, Beauty, CPG, Tech, Retail) and for some of the world’s most recognized and trusted brands.

Professor Omoruyi has worked internationally and in the US. She holds a BA in Political Science with a minor in Public Policy from the University of California, Los Angeles.

JP Kuehlwein is principal at Ueber-Brands Consulting, advising large CPG groups and start-ups, alike, on brand strategy and execution – brand elevation, in particular.

Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. Professor Johar received the Distinguished Alumnus award from IIMC in 2019. She served as the school’s inaugural Vice Dean for Diversity, Equity and Inclusion from 2019 to 2021, Faculty Director of Online Initiatives from 2014 to 2017, Senior Vice Dean from 2011 to 2014, and as the inaugural Vice Dean for Research from 2010 to 2011.

Professor Lehmann has taught several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations, and information use. Lehmann has published more than 200 articles and books, serves on the editorial boards of several academic journals, and is the founding editor of Marketing Letters.

Professor Sexton’s research concerns successful global product and brand strategies and is based on both empirical work and his considerable experience with companies throughout the world. A recipient of the School’s Distinguished Teaching Award, Sexton has taught a wide variety of courses in the fields of marketing, international business and management science.

Professor Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School. He researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience.

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses primarily on innovation, customer insights, and creative industries. Specifically, he combines methods from social sciences and data science in order to study human processes such as motivation, choice, and creativity.  He previously served as the Editor-in-Chief at the journal Marketing Science. He teaches Foundations of Innovation, Generative AI for Business and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.

Chris comes to Columbia after nearly two decades at Google, where the common theme across Chris’ tenure at Google was working closely with engineering and product teams from ideation through commercial launch, gaining a reputation for leading cross-functional teams to overcome hurdles and make efficient, well-informed decisions. Outside of Google, Chris was active across the digital media industry as a founding board member of both the Search Engine Marketing Professionals Organization (2003) and the Interactive Advertising Bureau’s Mobile Advisory Board (2015).

Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.

Ellen J. Schapps has over 20 years’ experience in the corporate arena, beginning her career in advertising, in both Media and Account Management.  She has extensive product management experience and was the first female Vice President of Marketing at the consumer household products division of American Home Products (now Pfizer), where she had profit responsibility for many well-known national brands such as Woolite, Pam Cooking Spray, Black Flag Insecticides, Wizard Air Freshener, Easy-off Oven Cleaner and Old English Furniture Polish.  Ms.