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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

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Strategy Faculty

CBS Faculty Research on Strategy

Liar's Loan? Effects of Origination Channel and Information Falsification on Mortgage Delinquency

Authors
Wei Jiang, Ashlyn Aiko Nelson, and Edward Vytlacil
Date
March 1, 2014
Format
Journal Article
Journal
The Review of Economics and Statistics

This paper presents a comprehensive analysis of mortgage delinquency between 2004 and 2008 using a unique loan-level dataset from a major national mortgage bank. Our analysis highlights two major problems underlying the mortgage crisis: a heavy reliance on mortgage brokers who tend to originate lower quality loans, and a high prevalence of low-documentation loans—known in the industry as "liars' loans"—which results in information falsification by borrowers.

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Assessing Brand Equity Through Add-on Sales

Authors
Donald Lehmann and Shuba Srinivasan
Date
March 1, 2014
Format
Journal Article
Journal
Customer Needs and Solutions

This paper focuses on add-on sales to determine both their value per se and their value as a reflexive measure of brand equity. Specifically, this paper examines the "accessory premium" for automobiles, i.e., accessories installed by dealers at the time of sale. Using J.D. Power Data, the authors find that higher add-on accessory sales accrue to higher equity brands which make accessory sales a potentially useful measure of brand equity (J. Marketing 67: 1?17, 2003). In addition, the authors examine how the revenue premium metric varies by age cohort.

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Does Macro-Prudential Regulation Leak? Evidence from a U.K. Policy Experiment

Authors
Shekhar Aiyar, Charles Calomiris, and Tomasz Wieladek
Date
February 1, 2014
Format
Journal Article
Journal
Journal of Money, Credit and Banking

The regulation of bank capital as a means of smoothing the credit cycle is a central element of forthcoming macro-prudential regimes internationally. For such regulation to be effective in controlling the aggregate supply of credit it must be the case that: (i) changes in capital requirements affect loan supply by regulated banks, and (ii) unregulated substitute sources of credit are unable to offset changes in credit supply by affected banks. This paper examines micro evidence—lacking to date—on both questions, using a unique data set.

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Debt, Taxes, and Liquidity

Authors
Patrick Bolton, Hui Chen, and Neng Wang
Date
January 1, 2014
Format
Working Paper

We analyze a model of optimal capital structure and liquidity choice based on a dynamic tradeoff theory for financially constrained firms. In addition to the classical tradeoff between the expected tax advantages of debt and bankruptcy costs, we introduce a cost of external financing for the firm, which generates a precautionary demand for liquidity and an optimal liquidity management policy for the firm.

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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products

Authors
Dipayan Biswas, Donald Lehmann, Lauren Labrecque, and Ereni Markos
Date
January 1, 2014
Format
Journal Article
Journal
Journal of Marketing
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Why the Asian consumer?

Authors
Bernd Schmitt
Date
January 1, 2014
Format
Chapter
Book
The Psychology of Asian Consumers
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Experiential Product Attributes and Preferences for New Products: The Role of Processing Fluency

Authors
J. Josko Brakus, Bernd Schmitt, and Shi Zhang
Date
January 1, 2014
Format
Journal Article
Journal
Journal of Business Research

This study shows how experiential product attributes that are part of the design of new products can create compelling consumer experiences. Following processing-fluency theory, when consumers attend to experiential attributes (sensory or affective), they should process them fluently (i.e., spontaneously and with little effort); however, consumers should process functional attributes always deliberately, irrespective of whether or not they attend to them.

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Modeling Non-Consumer Behavior: Consumption as Restriction and Corporate Social Responsibility

Authors
Ron Hill, Justine Rapp, and Donald Lehmann
Date
January 1, 2014
Format
Chapter
Book
Handbook of Research on Marketing and Corporate Social Responsibility
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New Products Research

Authors
Peter Golder and Donald Lehmann
Date
January 1, 2014
Format
Chapter
Book
The History of Marketing Science
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