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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Strategy Faculty

CBS Faculty Research on Strategy

Revisiting <i>The Challenger Sale</i>: "Breakthrough" Built on a Flimsy Foundation

Authors
Noel Capon
Date
January 1, 2015
Format
Journal Article
Journal
Velocity

Of all publications on success in sales appearing in this century and many decades previously, The Challenger Sale has perhaps generated more discussion and controversy among sales leaders, strategic account program directors and strategic account managers than any other. But does this widely read and discussed volume actually represent the breakthrough that Neil Rackham suggests, or is it just an interesting examination of sales that serves mainly as an infomercial for the Corporate Executive Board (sponsor of the research) and its affiliates?

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Organizing to Adapt and Compete

Authors
Ricardo Alonso, Wouter Dessein, and Niko Matouschek
Date
January 1, 2015
Format
Journal Article
Journal
American Economic Journal: Microeconomics

We examine the relationship between the organization of a multi-divisional firm and its ability to adapt production decisions to changes in the environment. We show that even if lower-level managers have superior information about local conditions, and incentive conflicts are negligible, a centralized organization can be better at adapting to local information than a decentralized one. As a result, and in contrast to what is commonly argued, an increase in product market competition that makes adaptation more important can favor centralization rather than decentralization.

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The VIX, the Variance Premium and Stock Market Volatility

Authors
Geert Bekaert and Marie Hoerova
Date
December 1, 2014
Format
Journal Article
Journal
Journal of Econometrics

We decompose the squared VIX index, derived from US S&P500 options prices, into the conditional variance of stock returns and the equity variance premium. We evaluate a plethora of state-of-the-art volatility forecasting models to produce an accurate measure of the conditional variance. We then examine the predictive power of the VIX and its two components for stock market returns, economic activity and financial instability.

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Insights from the Animal Kingdom

Authors
Vicki Morwitz
Date
October 1, 2014
Format
Journal Article
Journal
Journal of Consumer Psychology

Just as we have learned a great deal in consumer psychology by focusing on understanding how different sub-groups of humans think, this paper suggests that we can also learn from examining how different types of animals think. To that end, this manuscript offers a review of literature on topics in animal cognition that have also been investigated by consumer researchers.

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Hedging Climate Risk

Authors
Mats Andersson, Patrick Bolton, and Frederic Samama
Date
September 1, 2014
Format
Working Paper

We develop a simple dynamic investment strategy that allows long‐term passive investors to hedge climate risk without sacrificing financial returns. Our proposed hedging strategy goes beyond a simple divestment of high carbon footprint or stranded assets stocks. This is just the first step. The second step is to optimize the composition of the low carbon portfolio so as to minimize the tracking error with the reference benchmark index. We show that tracking error can be almost eliminated even for a low carbon index that has 50% less carbon footprint.

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Mortgage Modification and Strategic Behavior: Evidence from a Legal Settlement with Countrywide

Authors
Christopher Mayer, Edward Morrison, Tomasz Piskorski, and Arpit Gupta
Date
September 1, 2014
Format
Journal Article
Journal
American Economic Review

We investigate whether homeowners respond strategically to news of mortgage modification programs by defaulting on their mortgages. We exploit plausibly exogenous variation in modification policy induced by U.S. state government lawsuits against Countrywide Financial Corporation, which agreed to offer modifications to seriously delinquent borrowers with subprime mortgages throughout the country. Using a difference-in-difference framework, we find that Countrywide's relative delinquency rate increased more than ten percent per month immediately after the program's announcement.

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Mortgage Rates, Household Balance Sheets, and the Real Economy

Authors
Ben Keys, Tomasz Piskorski, Amit Seru, and Vincent Yao
Date
September 1, 2014
Format
Working Paper

This paper investigates the impact of lower mortgage rates on household balance sheets and other economic outcomes during the housing crisis. We use proprietary loan-level panel data matched to consumer credit records using borrowers' Social Security numbers, which allows for accurate measurement of the effects. Our main focus is on borrowers with agency loans, which constitute the vast majority of U.S. mortgage borrowers.

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Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride

Authors
Silvia Bellezza and Anat Keinan
Date
August 1, 2014
Format
Journal Article
Journal
Journal of Consumer Research

This research examines how core consumers of selective brands react when core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which these non-core users enhance rather than dilute the brand image.

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Time-Varying Fund Manager Skill

Authors
Marcin Kacperczyk, Stijn Van Nieuwerburgh, and Laura Veldkamp
Date
August 1, 2014
Format
Journal Article
Journal
The Journal of Finance

We propose a new definition of skill as a general cognitive ability to either pick stocks or time the market at different times. We find evidence for stock picking in booms and for market timing in recessions. Moreover, the same fund managers that pick stocks well in expansions also time the market well in recessions. These fund managers significantly outperform other funds and passive benchmarks. Our results suggest a new measure of managerial ability that gives more weight to a fund's market timing in recessions and to a fund's stock picking in booms.

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