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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Strategy Faculty

CBS Faculty Research on Strategy

Gurus and Oracles: The Marketing of Information

Authors
Miklos Sarvary
Date
January 1, 2012
Format
Book
Publisher
MIT Press

We live in an "Information Age" of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry—the far-flung universe of companies whose core business is to sell information to decision makers.

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History in Strategy Research: What, Why and How?

Authors
Paul Ingram, Brian S. Silverman, and Hayagreeva Rao
Date
January 1, 2012
Format
Chapter
Book
History and Strategy

This chapter helps strategy scholars evaluate when, why, and how to employ historical research methods in strategy research.

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Capital Access Bonds: Contingent Capital with an Option to Convert

Authors
Patrick Bolton and Frederic Samama
Date
January 1, 2012
Format
Journal Article
Journal
Economic Policy

This paper argues that there is a Coasean Bargain available to banks, Long-term Investors, and Bank Regulators around a particular form of "Contingent Capital." By purchasing rights to issue equity in crisis events at a pre-specified price from Long-term Investors, banks can ensure that they will have sufficient regulatory capital available when they need it most: in a crisis. By selling these rights (effectively, a form of crisis insurance) long-term investors can monetize their counter-cyclical investments strategies in banks and, thus, obtain an adequate return as long-term investors.

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Stock returns' sensitivities to crisis shocks: Evidence from developed and emerging markets

Authors
Charles Calomiris, Inessa Love, and Mara Soledad Martinez Peria
Date
January 1, 2012
Format
Journal Article
Journal
Journal of International Money and Finance

We consider three "crisis shocks" related to key features of the 2007-2008 crisis, for emerging and developed economies: (1) the collapse of global trade, (2) the contraction of credit supply, and (3) selling pressure on firms' equity. Using an international cross-section of firms, we find that returns' sensitivities to these shocks imply large and statistically significant influences on residual equity returns during the crisis period (after controlling for normal risk factors that are associated with expected returns).

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Brand Identity: Brand Naming Process and Brand Linguistics in an International Context

Authors
Bernd Schmitt and Shu Zhang
Date
Forthcoming
Format
Chapter
Book
Next Practices in Marketing: Brand Management
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

Authors
Timothy de Waal Malefyt and Robert Morais
Date
January 1, 2012
Format
Book
Publisher
Berg Publishers

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experience as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies.

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Financial Crisis in the US and Beyond

Authors
Charles Calomiris, Robert Eisenbeis, and Robert Litan
Date
November 1, 2011
Format
Chapter
Book
World in Crisis: Insights from Six Shadow Financial Regulatory Committees From Around the World

The 2007-2009 financial crisis that started in the summer of 2007 had its origins in the US housing policies, the subprime mortgage market in particular, and the end of the real estate bubble in the US. Careful consideration of the causes, consequences and policy responses suggest that various factors contributed to the severity of the 2007-08 crisis, and experts disagree about the weights to attach to each in explaining what is now regarded as the most significant economic contraction since the Great Depression.

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Sovereign Wealth Funds and Long-Term Investing

Authors
Patrick Bolton, Frederic Samama, and Joseph Stiglitz
Date
November 1, 2011
Format
Book
Publisher
Columbia University Press

Sovereign Wealth Funds (SWFs) are state-owned investment funds with combined asset holdings that are fast approaching four trillion dollars. Recently emerging as a major force in global financial markets, SWFs have other distinctive features besides their state-owned status: they are mainly located in developing countries and are intimately tied to energy and commodities exports, and they carry virtually no liabilities and have little redemption risk, which allows them to take a longer-term investment outlook than most other institutional investors.

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A Unified Theory of Tobin's q, Corporate Investment, Financing, and Risk Management

Authors
Patrick Bolton, Hui Chen, and Neng Wang
Date
October 1, 2011
Format
Journal Article
Journal
Journal of Finance

We propose a model of dynamic corporate investment, financing, and risk management for a financially constrained firm. The model highlights the central importance of the endogenous marginal value of liquidity (cash and credit line) for corporate decisions.

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