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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

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Strategy Faculty

CBS Faculty Research on Strategy

Stochastic House Appreciation and Optimal Mortgage Lending

Authors
Tomasz Piskorski and Alexei Tchistyi
Date
May 1, 2011
Format
Journal Article
Journal
Review of Financial Studies

We characterize the optimal mortgage contract in a continuous time setting with stochastic growth in house price and income, costly foreclosure, and a risky borrower who requires incentives to repay his debt. We show that many features of subprime loans can be consistent with properties of the optimal contract and that, when house prices decline, mortgage modification can create value for borrowers and lenders.

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The Asset Pricing Implications of Priced Structural Parameter Uncertainty

Authors
Michael Johannes
Date
April 1, 2011
Format
Working Paper
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Learning about Consumption Dynamics

Authors
Michael Johannes and Yiqun Mou
Date
April 1, 2011
Format
Working Paper

This paper studies the asset pricing implications of Bayesian learning about the parameters, states, and models determining aggregate consumption dynamics. Our approach is empirical and focuses on the quantitative implications of learning in real-time using post World War II consumption data. We characterize this learning process and provide empirical evidence that revisions in beliefs stemming from parameter and model uncertainty are significantly related to aggregate equity returns.

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Outside and Inside Liquidity

Authors
Patrick Bolton, Tano Santos, and Jose Scheinkman
Date
February 1, 2011
Format
Journal Article
Journal
The Quarterly Journal of Economics

We propose an origination-and-contingent-distribution model of banking, in which liquidity demand by short-term investors (banks) can be met with cash reserves (inside liquidity) or sales of assets (outside liquidity) to long-term investors (hedge funds and pension funds). Outside liquidity is a more efficient source, but asymmetric information about asset quality can introduce a friction in the form of excessively early asset trading in anticipation of a liquidity shock, excessively high cash reserves, and too little origination of assets by banks.

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Public-Private Partnerships and Urban Governance: Coordinates and Policy Issues

Authors
Lynne Sagalyn
Date
February 1, 2011
Format
Chapter
Book
Global Urbanization

In this chapter, I describe the coordinates of the global application of public-private partnerships (PPP) and identify central commonalities of sector collaboration for both infrastructure development and urban redevelopment/regeneration projects. The comparison across these two types of "hard" asset-based initiatives will, I hope, highlight the central issues of implementation and underscore the need for policymakers to address the nature of risk sharing, which I believe is central to the PPP strategy at the project level.

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Teaching Notes for adidas v. Payless case

Authors
Michel Tuan Pham
Date
January 18, 2011
Format
Case Study
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A "Position Paradox" in Sponsored Search Auctions

Authors
Kinshuk Jerath, Liye Ma, Young-Hoon Park, and Kannan Srinivasan
Date
January 1, 2011
Format
Journal Article
Journal
Marketing Science

We study the bidding strategies of vertically differentiated firms that bid for sponsored search advertisement positions for a keyword at a search engine. We explicitly model how consumers navigate and click on sponsored links based on their knowledge and beliefs about firm qualities. Our model yields several interesting insights; a main counterintuitive result we focus on is the "position paradox." The paradox is that a superior firm may bid lower than an inferior firm and obtain a position below it, yet it still obtains more clicks than the inferior firm.

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Accounting for Marketing Activities: Implications for Marketing Research and Practice

Authors
Natalie Mizik and Doron Nissim
Date
January 1, 2011
Format
Working Paper

We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue that current accounting practices contribute significantly to the declining influence of marketing within organizations and the rise of myopic management. Financial reports misrepresent marketing contribution and impede its fair assessment. Changes to current marketing accounting practices are needed. Balance sheet recognition of all marketing-related intangibles emerged as the prevailing proposed solution.

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Exiting the Euro Crisis

Authors
Charles Calomiris
Date
January 1, 2011
Format
Chapter
Book
Life in the Eurozone, with and without Sovereign Default

What do economics and history have to tell us about the ways euro zone countries are likely to resolve their problems of fiscal unsustainability and banking system insolvency? In answering that question, I am among the most pessimistic observers of the likely future of the euro and its membership. In my view, the euro zone's likely failure to avoid at least some departures, if not total collapse, reflects its poor initial institutional design.

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