Mimi Boublik was a senior managing director in research and strategic consulting at KRC Research & Consulting, which was a division of Robinson Lerer Sawyer Miller (RLSM), a communications management and consulting firm. KRC is now an independent unit of Interpublic Group of Companies. In this capacity, Ms. Boublik directed both qualitative and quantitative research and provided strategic consulting, working with clients across a range of industries, including health care, consumer products, insurance, energy, and banking. Her work informed clients in corporate positioning, business strategy development, product development and positioning, advertising, and public relations.
Before joining KRC, Ms. Boublik worked at RLSM, where she specialized in corporate repositioning, internal and external corporate communications, and crisis management. At KRC and at RLSM, Ms. Boublik's clients included Blue Cross/Blue Shield, Bristol-Myers Squibb, and Prudential Insurance. In addition, she worked with a number of companies seeking to bring new consumer products to market. Prior to joining RLSM, Ms. Boublik was a member of Deloitte & Touche's management consulting group, assisting her clients with business strategy, corporate positioning, market research, systems technologies, organizational restructuring, operations reviews, and improvements.
Ms. Boublik is a graduate of Columbia Business School, and completed her undergraduate work, with honors, in English and French literature, at Cornell University. She lives in New York City with her husband and three children. Since 1990, she has been an active board of directors member of The Jericho Project, a nonprofit providing housing and supportive services to homeless men, women, and their families.