Insights shared at Columbia University’s AI Summit show how the technology is redefining the creative process and influencing executive decision making.
A new study by Professor Lori Yue and her co-authors reveals how app developers acquiring smaller third-party apps in the iOS App Store create powerful synergies that discourage new competitors from entering the market.
Analyzing the language of social media users reveals surprising predictors of fake news sharing, offering new strategies to curb misinformation and foster healthier online communities.
Discover the articles that captivated readers and highlighted Columbia Business School's impactful thought leadership and groundbreaking insights.
New CBS research shows that writing an online review covering both the emotional and rational aspects of a bad experience can help consumers feel better — and make them more likely to give the business another try.
Using natural language processing, Professor Olivier Toubia and his co-researchers have found that the way people write, no matter the topic, can reveal clues about how well they might do in the future—whether in school, work, or other areas.
The technology poses significant challenges to electoral integrity and has sparked a race between those attempting to manipulate information and those striving to uphold democratic values, argues Professor Bruce Kogut.
New Research Shows U.S. Voters’ Ability to Identify Real News Hinges on Education and Income, Not Political Alignment
Sharad Devarajan is a media entrepreneur, producer and creator. His most recent company, Graphic India, is the culmination of his lifelong dream to launch superheroes and genre stories that tap into the unique creativity and culture of India but appeal to audiences worldwide.
With nearly 90 academic publications, over 50 students, half a dozen patents, and nearly 10 million online followers, Moran Cerf is one of the leaders in the research and applications of neuroscience in business.
Cerf holds a PhD in neuroscience (Caltech), an MA in Philosophy, and a BSc in Physics (Tel-Aviv University. He has taught leadership and marketing at NYU and the Kellogg School of Management, where he was a professor of neuroscience and business for nearly a decade.
Professor of Economics and Garrett Professor of Public Policy and Business Responsibility, emeritus. Director of the Columbia Institute for Tele-Information, a research center focusing on management and policy issues in telecommunications, internet, and electronic mass media. Served as Public Services Commissioner of New York State. Appointed by the White House to the President’s IT Advisory Committee. Also taught at Columbia Law School, Princeton University’s Economics Department and Woodrow Wilson School, and the Swiss universities of St. Gallen and Fribourg.
Andrey Simonov is the Gary Winnick and Martin Granoff Associate Professor of Business at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets.
Kristen Lane is a faculty member in the Marketing Division at Columbia Business School. Her research focuses on the psychology of (mis)information. Specifically, her work examines the social and identity-based processes that drive what people read, believe, and share online. Her findings inform efforts to understand and reduce the spread of misleading and deceptive information.
Michael Mauskapf is an Assistant Professor of Management at Columbia Business School, where he studies the dynamics of creativity, innovation, and success in cultural markets, especially the music industry. His research has been published in the American Sociological Review, Academy of Management Review, and the Academy of Management Best Paper Proceedings, and it has been featured in a number of popular press outlets, including ABC News, BBC News, The Economist, New York Post, NPR, and Quartz. Michael is a graduate of the University of Pennsylvania (B.A.
Professor Seave is a Principal of Quantum Media, the New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies as well as nonprofits. As a Quantum Media principal, she has led numerous consulting engagements since 1998 and has provided senior-level management consulting services to many companies in a broad range of assignments.
Miklos Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. Miklos' broad research agenda focuses on media and information marketing. His most recent papers study ad blocking, online marketplace design and content bundling on social media. Previously, he worked on user-generated content, online/mobile advertising and media and telecommunications competition.
David has over 15 years of experience investing in distressed, special situations and all-weather credit strategies, including as a Partner and Portfolio Manager of Standard General, LP. and Sunago Capital Partners LP. He also serves as Executive Chairman of Turning Point Brands, Inc. (NYSE: TPB), a Director of National Cinemedia, Inc.
Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.
Kinshuk Jerath is the Arthur F. Burns Chair of Free and Competitive Enterprise, Professor of Business in the Marketing division at Columbia Business School. He is also the Chair of the Marketing Division. His research is in technology-enabled marketing, primarily in online advertising, online and offline retailing, sales force management and customer management. His research has appeared in top-tier marketing and operations management journals, such as Marketing Science, Journal of Marketing Research, Management Science and Operations Research.
