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At the Forefront of Their Fields

At Columbia Business School, our faculty members are at the forefront of research in their respective fields, offering innovative ideas that directly impact the practice of business today. A quick glance at our publication on faculty research, CBS Insights, will give you a sense of the breadth and immediacy of the insight our professors provide.

As a student at the School, this will greatly enrich your education. In Columbia classrooms, you are at the cutting-edge of industry, studying the practices that others will later adopt and teach. As any business leader will tell you, in a competitive environment, being first puts you at a distinct advantage over your peers. Learn economic development from Ray Fisman, the Lambert Family Professor of Social Enterprise and a rising star in the field, or real estate from Chris Mayer, the Paul Milstein Professor of Real Estate, a renowned expert and frequent commentator on complex housing issues. This way, when you complete your degree, you'll be set up to succeed.

The Columbia Advantage

Columbia Business School in conjunction with the Office of the Dean provides its faculty, PhD students, and other research staff with resources and cutting edge tools and technology to help push the boundaries of business research.

Specifically, our goal is to seamlessly help faculty set up and execute their research programs. This includes, but is not limited to:

  • Highly skilled staff of full-time predoctoral fellows, summer research interns, and part-time research assistants
  • Access to centralized funding from the Dean's office and external grants to support research activities
  • Providing a state-of-the-art high-performance grid computing environment
  • Acquisition of proprietary data sets and access to various databases
  • Leading library which provides faculty with latest tools and techniques to enable digital scholarship

All these activities help to facilitate and streamline faculty research, and that of the doctoral students working with them.

 

Research at CBS

Filters
Type
Journal Article
Date

The More You Ask, the Less You Get: When Additional Questions Hurt External Validity

Author
Li, Ye, Antonia Krefeld-Schwalb, Daniel Wall, Olivier Toubia, Eric Johnson, and Daniel Bartels

Researchers and practitioners in marketing, economics, and public policy often use preference elicitation tasks to forecast realworld behaviors. These tasks typically ask a series of similarly structured questions.

Type
Journal Article
Date

Toward a Pedagogy for Consumer Anthropology: Method, Theory, Marketing

This paper focuses on teaching the application of anthropology in business to marketing students. It begins with the premise that consumer marketers have long used ethnography as a component of their qualitative market research toolkit to inform their knowledge about and empathy for consumers. A question for market research educators who include ethnography in their curricula is if and how to teach the richness of anthropologically based approaches, especially given a decoupling of ethnographic method from anthropological theory in much consumer research practice.

Type
Journal Article
Date
Journal
Journal of Consumer Research

Consumer Minimalism

Author
Bellezza, Silvia and Anne Wilson (equal authorship)

Minimalism in consumption can be expressed in various forms, such as monochromatic home design, wardrobe capsules, tiny home living, and decluttering. This research offers a unified understanding of the variegated displays of minimalism by establishing a conceptual definition of consumer minimalism and developing the twelve-item Minimalist Consumer Scale to measure the construct.

Type
Journal Article
Date
Journal
Journal of Consumer Research

Mining Consumer Minds: Downstream Consequences of Host Motivations for Home Sharing Platforms

Author
Johar, Gita, Jaeyeon Chung, Oded Netzer, Yanyan Li, and Matthew Pearson

This research sheds light on consumer motivations for participating in the sharing economy and examines downstream consequences of the uncovered motivations.

Type
Journal Article
Date
Journal
Journal of the Association for Consumer Research

Advance Care Plans: Planning for Critical Healthcare Decisions

Author
Botti, Simona, Nazli Gurdamar, and Vicki Morwitz
Type
Journal Article
Date
Journal
Journal of the Association for Consumer Research

Embarrassed by Calories: Joint Effect of Calorie Posting and Social Context

Author
Ceylon, Melis, Nilufer Aydinoglu, and Vicki Morwitz

This research investigates the joint effect of calorie posting and social context on consumers’ food choices and embarrassment. We hypothesize and demonstrate that posting calorie information on a menu becomes more effective in reducing the total calorie of meal orders when the food is ordered in public (vs. in private).

Type
Newspaper/Magazine Article
Date
Publication
Journal of Consumer Psychology

Helping Me See the Whole Picture: How Using a Paper versus Mobile Calendar Influences Consumer Planning and Plan Fulfillment

Author
Huang, Yanliu, Zhen Yang, and Vicki Morwitz
Type
Journal Article
Date
Journal
Journal of Marketing

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Author
Sun, Jennifer, Silvia Bellezza, and Neeru Paharia

The authors propose that purchasing luxury can be a unique means to engage in sustainable consumption because high-end products are particularly durable. Six studies examine the sustainability of high-end products, investigate consumer decision making when considering high-end versus ordinary goods, and identify effective marketing strategies to emphasize product durability, an important and valued dimension of sustainable consumption.

Type
Journal Article
Date

A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)

The author proposes a topic model tailored to the study of creative documents (e.g., academic papers, movie scripts), which extends Poisson factorization in two ways. First, the creativity literature emphasizes the importance of novelty in creative industries. Accordingly, this article introduces a set of residual topics that represent the portion of each document that is not explained by a combination of common topics. Second, creative documents are typically accompanied by summaries (e.g., abstracts, synopses).

Type
Journal Article
Date
Journal
Journal of Marketing

Better Marketing for a Better World

Author
Chandy, Rajesh, Gita Johar, Christine Moorman, and John Roberts

This Better Marketing for a Better World special issue of the Journal of Marketing is motivated by the gap that remains between what is studied in our field and what is possible. We believe that we still know too little about marketing’s role in improving -- or harming -- our world.

Type
Journal Article
Date
Journal
Journal of Behavioral Decision Making

Choice Bracketing and Experience-Based Choice

Author
Hadar, Liat, Shai Danziger, and Vicki Morwitz

We examine how choice bracketing affects expected value maximization in experience-based choice. Experience-based choices are a series of individual choices made sequentially, for which feedback follows each choice, and are thus naturally bracketed narrowly. Previous research broadly bracketed multiple experience-based choices for decision makers by aggregating the choices (such that each choice pertained to multiple individual choices) or by reducing feedback frequency.

Type
Journal Article
Date
Journal
Journal of the Association for Consumer Research

Interest-Free Financing Promotions Increase Consumers' Demand for Credit for Experiential Goods

Author
Bauer, Johannes, Vicki Morwitz, and Liane Nagengast

This research provides a first investigation into how interest-free financing promotions influence consumer behavior. Five experiments demonstrate that framing an economically equivalent financing offer in a way that makes salient that it is interest-free increases consumers’ demand for credit to finance experiential, but not material goods.