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Strategy

See the latest research, articles and faculty on the Strategy Area of Expertise at Columbia Business School.

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Latest on Strategy

Entertainment
Date
May 20, 2026
Hands holding the World Cup trophy.
Entertainment

The 2026 FIFA World Cup is a market test for U.S. soccer

At Columbia Business School’s Global Football Forum, leaders from across the soccer community examined how the World Cup can translate the sport’s commercial growth into lasting impact.
  • Read more about The 2026 FIFA World Cup is a market test for U.S. soccer about The 2026 FIFA World Cup is a market test for U.S. soccer
Marketing, Strategy
Date
January 13, 2026
Shutterstock Photo Image
Marketing, Strategy
Press Release

Off Target: Targeted Demographic Targeting May Drive Consumers Away

Columbia Business School Research Reveals That Consumers Perceive Brands as Being Less Fair When Ads Obviously Target their Demographic Profile
  • Read more about Off Target: Targeted Demographic Targeting May Drive Consumers Away about Off Target: Targeted Demographic Targeting May Drive Consumers Away
Business Economics and Public Policy, Leadership and Strategy
Date
November 18, 2025
Shutterstock Photo Image
Business Economics and Public Policy, Leadership and Strategy
Press Release

New Framework Unites Decades of Research on How Businesses Act Collectively

A comprehensive review by Columbia Business School and international co-authors provides the first integrated model explaining when and why firms collaborate to shape markets, regulation, and society
  • Read more about New Framework Unites Decades of Research on How Businesses Act Collectively about New Framework Unites Decades of Research on How Businesses Act Collectively
Climate and Policy, Climate and Solutions, Climate and Sustainability, Climate and Technology, Climate Knowledge Initiative
Date
November 07, 2025
DRAX POWER STATION, YORKSHIRE, UK
Climate and Policy, Climate and Solutions, Climate and Sustainability, Climate and Technology, Climate Knowledge Initiative

Carbon Capture's ‘Yes, and’ Role in Climate Action

Why the future of industrial decarbonization hinges on getting carbon capture economics right.Download Deck PPTDownload Deck PDF
  • Read more about Carbon Capture's ‘Yes, and’ Role in Climate Action about Carbon Capture's ‘Yes, and’ Role in Climate Action
Business and Society, Leadership, Strategy
Type
Business and Society
Date
November 05, 2025
Business and Society, Leadership, Strategy

Life with Mamdani: CBS Faculty Weigh in on Policy Proposals of NYC Mayor-Elect

From frozen rent to a $30 minimum wage, Columbia Business School experts comment on the economic viability of headline-grabbing campaign promises from NYC's new millennial mayor.
  • Read more about Life with Mamdani: CBS Faculty Weigh in on Policy Proposals of NYC Mayor-Elect about Life with Mamdani: CBS Faculty Weigh in on Policy Proposals of NYC Mayor-Elect
Artificial Intelligence, Business and Society, Faculty Views, Financial Institutions, Innovation, Machine Learning, Strategy
Date
November 03, 2025
Shutterstock Photo Image
Artificial Intelligence, Business and Society, Faculty Views, Financial Institutions, Innovation, Machine Learning, Strategy

AI Can Read the Room Better Than You Think

AI can decode thousands of online reviews to reveal what customers really care about—and what businesses should fix first.
  • Read more about AI Can Read the Room Better Than You Think about AI Can Read the Room Better Than You Think
Business and Society, Leadership, Strategy, The Workplace
Date
October 15, 2025
Shutterstock Newsroom of Women Leaders Photo Image
Business and Society, Leadership, Strategy, The Workplace
Press Release

Experience Narrows the Leadership Ambition Gap

New Columbia Biz School research finds that women with more experience are just as likely as men to pursue higher-level positions, driven by self-confidenceBased on Research byKristina Wald, Mabel Abraham , Brian Pike , and Adam Galinsky
  • Read more about Experience Narrows the Leadership Ambition Gap about Experience Narrows the Leadership Ambition Gap
Entrepreneurship
Date
August 21, 2025
The Brooklyn Navy Yard
Entrepreneurship

Where Business Gets Built: Inside CBS’s Process Improvement & Growth Course

A Columbia Business School course embeds students inside fast-growing NYC businesses to solve real operational challenges and drive results.
  • Read more about Where Business Gets Built: Inside CBS’s Process Improvement & Growth Course about Where Business Gets Built: Inside CBS’s Process Improvement & Growth Course

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Strategy Faculty

Columbia Business School

Jeffrey Golde

Adjunct Associate Professor of Business
Management Division
Robert Essner

Robert Essner

Adjunct Professor of Business
Management Division
Areas of Advising:
C- Suite Leadership, Corporate Governance, Marketing, Healthcare, Pharmaceuticals, Biotechnology
Don Sexton

Don Sexton

Professor Emeritus of Business
Marketing Division
Professor Emeritus of Business
Decision, Risk, and Operations Division
Bolong Li

Bolong Li

Lecturer in Business
Marketing Division
Nicole DeHoratius

Nicole DeHoratius

Professor of Professional Practice in the Faculty of Business
Decision, Risk, and Operations Division
Faculty Director, Sustainable Operations Initiative, Tamer Institute for Social Enterprise and Climate Change.
Tamer Institute for Social Enterprise and Climate Change
David S. Erickson

David S. Erickson

Adjunct Associate Professor of Business
Finance Division
Columbia Business School

Clayton E. Sachs

Adjunct Assistant Professor of Business
Management Division
Columbia Business School

Daniel Keum

David W. Zalaznick Associate Professor of Business
Management Division
Photo of William Pietersen

William Pietersen

Professor of Professional Practice in the Faculty of Business
Management Division
Faculty Member
Executive Education
Laura Doval

Laura Doval

Chong Khoon Lin Professor of Business
Economics Division
Nataliya Wright

Nataliya L. Wright

Assistant Professor of Business
Management Division
Jacopo Perego

Jacopo Perego

Class of 1967 Associate Professor of Business
Economics Division

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CBS Faculty Research on Strategy

Collaborate or compete? The impact of strategic framing on employee ideas

Authors
Xinni Wu, Nataliya Wright, and Aleksandra Kacperczyk
Date
April 30, 2026
Format
Working Paper

How does framing strategy around competition versus collaboration affect employee idea generation? We conduct a field experiment with 317 employees across 15 ventures in Latin America to assess the causal impact of strategic framing on employee contributions. Employees were randomly assigned to view either a competitively or collaboratively framed version of their firm's strategy statement. Those in the competitive framing condition generate approximately 14% fewer ideas and report lower psychological safety.

Read More about Collaborate or compete? The impact of strategic framing on employee ideas

Opportunities: How the green growth mindset can achieve big climate wins

Authors
Gernot Wagner
Date
April 30, 2026
Format
Chapter
Book
Climate Change

It’s natural to expect that humanity’s response to a warming planet will involve sacrifices as we cut down on consumption and give up unsustainable ways of living. Climate action, has another side: however, where there’s room for growth and innovation. Reflecting the mentality he encounters at Columbia Business School, where MBA students are constantly asking, “What can I do over the course of my career? How do I make myself useful?” Wagner emphasizes that decarbonization means investment—in economies, companies, and oneself.

Read More about Opportunities: How the green growth mindset can achieve big climate wins

Does AI cheapen talk? Theory and evidence from global entrepreneurship and hiring

Authors
Bo Cowgill, Pablo Hernández-Lagos, and Nataliya Wright
Date
Forthcoming
Format
Journal Article
Journal
Management Science

Screening human capital based on signals such as job applications or entrepreneurial pitches is crucial for organizations. Signals are often informative insofar as they require differential knowledge and effort to produce. Generative AI (GAI) complicates screening by lowering the cost of producing impressive signals. We model the informational effects of GAI, showing that applicants' access to GAI can increase—but also decrease—an evaluator's screening mistakes. This result depends on how GAI affects experts' signals compared to non-experts'.

Read More about Does AI cheapen talk? Theory and evidence from global entrepreneurship and hiring

What do you really stand for?

Authors
Paul Ingram
Date
April 21, 2026
Format
Book
Publisher
Harvard Business Review Press

The book gives evidence and advice for leveraging values as a concrete way to improve outcomes in leadership and life.  The first part of the book is about leveraging values as an individual, the second half is about organizational values.  The audience is thoughtful students of business, leaders, and scholars.

Read More about What do you really stand for?

Why more fossil fuels won’t fix the Iran energy crisis

Authors
Gernot Wagner
Date
April 16, 2026
Format
Journal Article
Journal
Nature

Climate-friendly technologies are the best way to stymie rising inflation — and will get better and cheaper over time.

Full text via nature.com [PDF]

Read More about Why more fossil fuels won’t fix the Iran energy crisis

The Influence of the Vocal Minority: Evidence from Social Media Comments

Authors
Dante Donati and Lena Song
Date
April 6, 2026
Format
Working Paper

Comment sections on social media extend social influence beyond offline networks, allowing  a small, vocal minority of users to reach much larger audiences. We provide causal evidence that  the views expressed in comments below social media posts shape both on-platform engagement  and off-platform attitudes and behavior, and that these effects move in opposite directions. In  collaboration with a leading racial justice organization, we conduct a large-scale field experi ment on Facebook reaching a million U.S.

Read More about The Influence of the Vocal Minority: Evidence from Social Media Comments

Throwing Curveballs: A Language-Based Model of Curveball Questions in Quarterly Earnings Calls Uncovers their Consequences and Antecedents

Authors
Nandil Bhatia and Wei Cai
Date
Forthcoming
Format
Journal Article
Journal
Strategic Management Journal

In evaluative contexts, evaluatees typically seek to present themselves in a favorable light, while evaluators ask penetrating questions to assess these claims. Here we develop a framework to identify curveball questions: ones that are on-topic yet perplexing (i.e., difficult to predict) relative to past discourse. We develop a language-based measure of curveball questions and apply it to a corpus of quarterly earnings calls.

Read More about Throwing Curveballs: A Language-Based Model of Curveball Questions in Quarterly Earnings Calls Uncovers their Consequences and Antecedents

The Best Customers to Study When Scaling Into a New Market

Authors
Nataliya Wright
Date
April 1, 2026
Format
Journal Article
Journal
MIT Sloan Management Review
Read More about The Best Customers to Study When Scaling Into a New Market

VC Theory for Inventory Policies

Authors
Will (Wei) Ma, Linwei Kin, and Yaqi Xie
Date
February 1, 2026
Format
Working Paper

There has been growing interest in applying reinforcement learning (RL) to inventory management, either by optimizing over temporal transitions or by learning directly from full historical demand trajectories. This contrasts sharply with classical data-driven approaches, which first estimate demand distributions from past data and then compute well-structured optimal policies via dynamic programming.

Read More about VC Theory for Inventory Policies

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