Latest on Strategy
Off Target: Targeted Demographic Targeting May Drive Consumers Away
New Framework Unites Decades of Research on How Businesses Act Collectively
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Carbon Capture's ‘Yes, and’ Role in Climate Action
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Business and Society
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Life with Mamdani: CBS Faculty Weigh in on Policy Proposals of NYC Mayor-Elect
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AI Can Read the Room Better Than You Think
Experience Narrows the Leadership Ambition Gap
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Where Business Gets Built: Inside CBS’s Process Improvement & Growth Course
Strategy Faculty
CBS Faculty Research on Strategy
Collaborate or compete? The impact of strategic framing on employee ideas
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- April 30, 2026
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Working Paper
How does framing strategy around competition versus collaboration affect employee idea generation? We conduct a field experiment with 317 employees across 15 ventures in Latin America to assess the causal impact of strategic framing on employee contributions. Employees were randomly assigned to view either a competitively or collaboratively framed version of their firm's strategy statement. Those in the competitive framing condition generate approximately 14% fewer ideas and report lower psychological safety.
Opportunities: How the green growth mindset can achieve big climate wins
It’s natural to expect that humanity’s response to a warming planet will involve sacrifices as we cut down on consumption and give up unsustainable ways of living. Climate action, has another side: however, where there’s room for growth and innovation. Reflecting the mentality he encounters at Columbia Business School, where MBA students are constantly asking, “What can I do over the course of my career? How do I make myself useful?” Wagner emphasizes that decarbonization means investment—in economies, companies, and oneself.
Does AI cheapen talk? Theory and evidence from global entrepreneurship and hiring
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- Forthcoming
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Journal Article
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- Management Science
Screening human capital based on signals such as job applications or entrepreneurial pitches is crucial for organizations. Signals are often informative insofar as they require differential knowledge and effort to produce. Generative AI (GAI) complicates screening by lowering the cost of producing impressive signals. We model the informational effects of GAI, showing that applicants' access to GAI can increase—but also decrease—an evaluator's screening mistakes. This result depends on how GAI affects experts' signals compared to non-experts'.
What do you really stand for?
The book gives evidence and advice for leveraging values as a concrete way to improve outcomes in leadership and life. The first part of the book is about leveraging values as an individual, the second half is about organizational values. The audience is thoughtful students of business, leaders, and scholars.
Why more fossil fuels won’t fix the Iran energy crisis
Climate-friendly technologies are the best way to stymie rising inflation — and will get better and cheaper over time.
Full text via nature.com [PDF]
The Influence of the Vocal Minority: Evidence from Social Media Comments
Comment sections on social media extend social influence beyond offline networks, allowing a small, vocal minority of users to reach much larger audiences. We provide causal evidence that the views expressed in comments below social media posts shape both on-platform engagement and off-platform attitudes and behavior, and that these effects move in opposite directions. In collaboration with a leading racial justice organization, we conduct a large-scale field experi ment on Facebook reaching a million U.S.
Throwing Curveballs: A Language-Based Model of Curveball Questions in Quarterly Earnings Calls Uncovers their Consequences and Antecedents
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Nandil Bhatia and Wei Cai
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- Forthcoming
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Journal Article
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- Strategic Management Journal
In evaluative contexts, evaluatees typically seek to present themselves in a favorable light, while evaluators ask penetrating questions to assess these claims. Here we develop a framework to identify curveball questions: ones that are on-topic yet perplexing (i.e., difficult to predict) relative to past discourse. We develop a language-based measure of curveball questions and apply it to a corpus of quarterly earnings calls.
The Best Customers to Study When Scaling Into a New Market
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- April 1, 2026
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Journal Article
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- MIT Sloan Management Review
VC Theory for Inventory Policies
There has been growing interest in applying reinforcement learning (RL) to inventory management, either by optimizing over temporal transitions or by learning directly from full historical demand trajectories. This contrasts sharply with classical data-driven approaches, which first estimate demand distributions from past data and then compute well-structured optimal policies via dynamic programming.