The recent wildfires in Los Angeles highlight how suppressed insurance premiums and government policies incentivize Americans to settle in areas with a high climate risk, exacerbating economic and environmental disasters.
A new Columbia Business School study reveals a troubling knowledge gap: most consumers can’t accurately estimate carbon emissions from industries, companies, or behaviors, undermining their ability to make impactful eco-friendly decisions.
Professors Boaz Abramson and Stijn Van Nieuwerburgh investigate whether insurance for missed rent payments could help individuals and the broader economy.
Columbia Business School study’s new approach to understanding customers’ needs and their journey to purchase is ten times more accurate than previous models
New research finds most consumers want to make sustainable choices to help mitigate the climate crisis, but lack the knowledge to reliably do so
New research from Professor Oded Netzer and his colleagues reveals that political polarization in the United States extends beyond obvious political indicators, spilling over to other aspects of our lives, like our brand preferences and purchases. Their work reveals more about this increasingly divided marketplace and its implications for both brands and consumers.
Research from Columbia Business School Reveals How Consumers Perceive Pricing Set by Algorithms
Watch Professor Mohamed Hussein describe this new approach to political campaigning and explain why it might not always have the desired impact.
Sandra Matz takes a Big Data approach to studying human behavior in a variety of business-related domains. She combines methodologies from psychology and computer science – including machine learning, experimental designs, online surveys, and field studies – to explore the relationships between people’s psychological characteristics (e.g. their personality) and the digital footprints they leave with every step they take in the digital environment (e.g. their Facebook Likes or their credit card transactions).
Professor Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School. He researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience.
Professor Holbrook has taught marketing strategy, sales management, consumer behavior, and commercial communication in the culture of consumption. He has conducted research on the validity of perceptual and preference mapping and on consumer aesthetics applied to responses toward radio listening, jazz recordings, and classical music.
Stephen Zagor is a New York City based Consultant and Educator, focusing on restaurants and food businesses. He has developed an extensive knowledge of the culinary industry, specializing in the business side of food enterprises.
As a consultant Steve has provided comprehensive support to a wide variety of clients including entrepreneurs starting restaurants, food retail businesses and food products. His clients have included large public companies, investment funds, government agencies, lawyers, large restaurant groups and small food business owners.
Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., minimalism, vintage, sustainable luxury).
Vicki Morwitz is the Bruce Greenwald Professor of Business and Professor of Marketing at Columbia University's Graduate School of Business. Professor Morwitz earned a B.S in applied mathematics and computer science from Rutgers University, an M.S. in operations research from Polytechnic Institute of New York (now NYU’s Tandon School), and an M.A. in statistics and a Ph.D. in marketing from the Wharton School at the University of Pennsylvania. Prior to joining Columbia, she served on the faculty of the Stern School at NYU for 28 years.
Dr. Mohamed Hussein is a faculty member in the Marketing Division at Columbia Business School. Using survey experiments, conjoint analysis, and natural language processing techniques, he studies the psychology of persuasion, politics, and the intersection of the two. Dr. Hussein’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Experimental Psychology: General, and Personality and Social Psychology Review.
Eric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.
Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier, Jr. Professorship of Marketing. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation. His experience in these fields includes over twenty years of research, management, consulting, and teaching. His latest research explores political science and political psychology through the lens of behavioral economics and decision research.
Professor Lehmann has taught several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations, and information use. Lehmann has published more than 200 articles and books, serves on the editorial boards of several academic journals, and is the founding editor of Marketing Letters.
