Marketing Division

Professor Ansari's research addresses customer relationship management, e-commerce personalization and targeting, social network modeling, and Bayesian models of consumer actions. He is currently working on the use of machine learning methods for Big-Data settings in marketing. Prior to joining Columbia, Professor Ansari was at the University of British Columbia, Canada. He has several publications in leading journals in marketing and allied fields.

Yuval Ariav is a founder and an investor who specializes in Fintech and AI with over 20 years of experience operating large, complex, cross-geo operations in both startup and corporate environments. He is the first investor in several breakout companies in the areas of financial technology, AI, and Deep Tech.  Yuval is also the Founder of Fundbox, one of the fastest-growing Fintech startups to emerge in recent years, and was its founding CTO and the head of its operations office in Tel Aviv.

Professor Baron has been researching the sales process and how it relates to problem solving for the last 20 years. Much of what he has learned is included in his book, Selling Is a Team Sport. Team Selling and the ability for sales teams to work together to derive innovative ideas for their clients is his passion. He has published many articles and white papers that address this subject. He is also very interested in sales management principles and his next book, currently in the draft stage, focuses on the importance of coaching as a critical skill for sales managers.

Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., minimalism, vintage, sustainable luxury).

Malek Ben Sliman is an Adjunct Assistant Professor of Business at Columbia Business School in the Marketing Department. Malek’s research interests lie in the application of machine learning, computer vision and NLP tools in the context of art valuation, social networks, marketing analytics and online retailing.

Michael is a Founder & General Partner at Bowery Capital based in New York. The firm invests in the next generation of b2b market leaders with a particular emphasis on digital transformation and legacy replacement cycles. Prior to Bowery Capital, Brown was a Co-Founder and General Partner at AOL Ventures. Before AOL Ventures, Brown worked for the investment arm of Richard Branson’s Virgin Group. He began his career at Morgan Stanley as an equity research analyst.

Throughout her career Pauline Brown has helped to acquire, build and lead the world’s leading luxury brands.  In addition to serving as an Executive-in-Resident and Marketing Professor at Columbia Business School, she sits on the board of Neiman Marcus Group and run an e-learning platform called Aesthetic Intelligence Labs.

Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.

Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.

Paul Canetti is an entrepreneur, educator, and futurist. He is an Adjunct Assistant Professor of Business at Columbia Business School in the marketing department. He sits on the Strategic Advisory Board of Riverside Acceleration Capital. He is also the host of the podcast Tech News for MBAs and writes about technology at his website, Hypothetically Great.

Professor Capon teaches the electives Advanced Market Strategy: Development and Execution, and Sales, Managing the Sales Force, Key/Strategic/Global Account Management. His research interests are in Key/Strategic/Global Account management, and Market Planning and Strategy. Professor Capon has published more than 80 articles and book chapters, and in excess of 40 books.

With nearly 90 academic publications, over 50 students, half a dozen patents, and nearly 10 million online followers, Moran Cerf is one of the leaders in the research and applications of neuroscience in business.

Cerf holds a PhD in neuroscience (Caltech), an MA in Philosophy, and a BSc in Physics (Tel-Aviv University. He has taught leadership and marketing at NYU and the Kellogg School of Management, where he was a professor of neuroscience and business for nearly a decade.

Oliver Chen is a Managing Director and senior equity research analyst covering retail and luxury goods.  Mr. Chen’s deep understanding of the consumer and his ability to forecast the latest trends and technological changes that will impact the retail space has set him apart from his peers. Oliver’s broad coverage and circumspect view make him the thought partner of retail and brand leaders.

Austin is an entrepreneur and innovator who has helped build market-leading franchises in the private aviation and health & wellness sectors. He has drawn upon broad based skills and experience in strategy, business development, finance and capital raising to create strong consumer demand for participants in the health & wellness, sports, entertainment and technology verticals.

Mark A. Cohen has been in the retail business since his graduation from Columbia University in 1971. (MBA '71, BS Electrical Engineering '69) He has over 20 years experience in president/chairman, chief executive officer level positions. Most recently he was Chairman/CEO of Sears Canada Inc, Chief Marketing Officer and President of Softlines of Sears Roebuck & Co., Chairman/CEO of Bradlees Inc., and Chairman/CEO of Lazarus Department Stores. He has also held positions with Abraham & Strauss, The Gap, Lord Taylor, Mervyn's and Goldsmith's Department Stores.

Toos N. Daruvala is co-CEO of MIO Partners, the in house asset management arm of McKinsey & Company. He joined McKinsey in 1983; he was elected a Director (Senior Partner) in 1995; and he retired from the Firm in 2015. Toos has counseled CEOs and senior executives at a range of financial institutions and information/transaction services players on strategy and operational matters.

Sharad Devarajan is a media entrepreneur, producer and creator. His most recent company, Graphic India, is the culmination of his lifelong dream to launch superheroes and genre stories that tap into the unique creativity and culture of India but appeal to audiences worldwide.

Dante Donati is a faculty member in the Marketing Division at Columbia Business School. His research covers a variety of empirical topics in Marketing and Economics, including measuring the effects of ICTs on economic, political and social outcomes, methodological work to conduct surveys and experiments on social media, as well as large-scale randomized experiments on the effectiveness of social and behavior change communication campaigns.

Cecilia Dones is a 15+ year Marketing Analytics and Data Evangelist. Her interests lie in the intersection of technology, data, and how people and organizations make decisions. She has extensive experience in driving change in both large and small organizations. She is an expert in maximizing value from data by delivering quick analytical wins, operational excellence and long-term advantage with analytical innovation. She is passionate about shaping ideas at the convergence of data and people with the purpose of enabling others to create value and meaning with data.
 

Hortense Fong uses machine learning, econometric, and experimental methods to study how emotions impact consumer behavior. A distinguishing feature of her interests involves going beyond ML’s use in prediction to study how to incorporate domain-specific theoretic and managerial knowledge into ML systems and make them more interpretable. She also has a broader interest in questions at the interface of marketing and society (e.g., fairness).
 

As Vice President of Global Marketplace Insights at American Express, Christopher Frank leads the advertising, brand, and communications research and analytics group. Prior to joining American Express, he spent ten years at Microsoft as Senior Director in Corporate Marketing Research.

Elizabeth Friedman is a faculty member at Columbia’s Graduate School of Business. She researches consumer decision making. Her research explores why consumers are often reluctant to buy certain items even when the items provide value, how consumers’ active goals can affect their decision process, and how small changes to the choice context can affect what consumers consider and the resulting choices they make.

Kurt Fulepp is Managing Director, Product Management at JPMorgan Chase & Co.

Previously, Fulepp was the President of Digital (as well as Chief Product Officer) at AccuWeather and had oversight of all digital offerings including full product and general management of AccuWeather’s global mobile apps, website, subscription products, connected technologies and media content.

Salvatore Galatioto is the President and Founder of GSP.  He has extensive experience working with professional sports teams in a financial capacity.  Prior to forming GSP in 2005, he was Managing Director and head of Lehman Brothers’ Sports Advisory & Finance Group, which was founded upon his joining that firm in 2001.  The Sports Advisory & Finance Group was responsible for all corporate financing and advisory functions related to the sports industry.  Prior to joining Lehman Brothers, Mr.

Farah is an Adjunct Assistant Professor of Business at Columbia Business School. She teaches an a Product Management course with a focus on AI and Data products. Farah is also a founder at Dioptra, a legal tech startup backed by YCombinator.

Before that, she held different ML and PM roles at Spotify, Argo, and ZS Associates. She received her MS in Operations Research from Columbia Engineering School and another MS in Engineering from Centrale Nantes.

Ross Goldenberg has spent his career commercializing and scaling products - digital and physical - for organizations ranging from early stage startups to Fortune 500 companies.

Jared has led some of the world’s most innovative organizations. Currently, he is chief strategy officer of Snap, the parent company of Snapchat. He serves on the board of directors of SoulCycle. He is an adjunct professor at Columbia Business School and a member of the University of Chicago Law School Advisory Council.

George Zhida Gui is a faculty member in the Marketing Division at Columbia Business School. His research leverages causal inference techniques and behavioral economics to study consumer behaviors in digital marketplaces, with a primary focus on E-commerce and online grocery platforms. He is also broadly interested in enhancing predictive machine learning models and generative AIs by integrating causal inference and economic theory into their training and usage.

P. Sean Gupta is the former SVP of Streaming Strategy for the Paramount Streaming Organization that incudes Paramount+ and PlutoTV.  Prior to Paramount Streaming, Gupta was the SVP of Strategy & Business Operations at Paramount’s BET Networks and a Board of Director of BET+ (BET’s OTT streaming service).  He led network-wide strategy, business development and expansion initiatives for the network and co-led the executive team that conceived of, planned and launched the BET+ premium streaming service, which launched in 2019.

Tom Hafen is currently Senior Vice President, Consumer Marketing and Communications, at Goldman Sachs Marcus. Tom's past roles include leading marketing for the Gerber Infant Formula Business at Nestle, managing the Iams pet care brand at Procter and Gamble, and leading U.S. marketing for tablets and phones at Microsoft. He also helped lead the Winnie the Pooh brand at the Walt Disney Corporation. In addition to being a Lecturer in Business at Columbia Business School, Tom is a Lecturer in Management at Yale. His publications include research on digital marketing, social media, and U.S.

Dr. Shawndra Hill joined the Marketing Division at Columbia Business School as a part-time senior lecturer in September 2020. She received her PhD and MPhil in Information Systems from NYU's Stern School of Business in 2007 and 2003 respectively, and her BS in Mathematics from Spelman College and her BEE in Electrical Engineering from Georgia Institute of Technology  in 1995.  Presently, Shawndra Hill is also a Principal Scientist at Facebook in the Core Data Science Team in NYC.

Professor Holbrook has taught marketing strategy, sales management, consumer behavior, and commercial communication in the culture of consumption. He has conducted research on the validity of perceptual and preference mapping and on consumer aesthetics applied to responses toward radio listening, jazz recordings, and classical music.

Professor Hulbert teaches the elective Strategic Marketing Planning, serves as faculty director of the School’s executive education program on marketing management and is a consultant to major corporations around the world. His research studies strategy, planning and organization. He is working on a theory of marketing organization and the evolution of the brand management system and is also writing a book on integrated marketing to be published in 2001.

Kamel Jedidi is the Jerome A. Chazen Professor of Global Business at Columbia Business School, New York.  He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania.  Dr. Jedidi has extensively published in leading marketing and statistical journals.  His research interests include pricing, product positioning, and market segmentation.

Kinshuk Jerath is the Arthur F. Burns Chair of Free and Competitive Enterprise, Professor of Business in the Marketing division at Columbia Business School. He is also the Chair of the Marketing Division. His research is in technology-enabled marketing, primarily in online advertising, online and offline retailing, sales force management and customer management. His research has appeared in top-tier marketing and operations management journals, such as Marketing Science, Journal of Marketing Research, Management Science and Operations Research.

Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. Professor Johar received the Distinguished Alumnus award from IIMC in 2019. She served as the school’s inaugural Vice Dean for Diversity, Equity and Inclusion from 2019 to 2021, Faculty Director of Online Initiatives from 2014 to 2017, Senior Vice Dean from 2011 to 2014, and as the inaugural Vice Dean for Research from 2010 to 2011.

Eric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.

Jeremy Kagan is a growth and innovation consultant, and advisor to corporations, startups and digital media companies. He is the former Managing Director of the Eugene Lang Center for Entrepreneurship at Columbia Business School, where he oversaw the entrepreneurial curriculum, student programs, the Lang venture capital fund, and the Columbia Startup Lab.

Beth Kinerk is Senior Vice President of Sales and Customer Development at Avis Budget Group, Inc. She has overall responsibility for driving and retaining revenue across the entire Avis Budget Group organization, including: global markets, large commercial, on-line travel, travel partnerships and associations, mid-market, and small business. She also leads international segments including Asia/ Pacific, EMEA, and Latin America and oversees sales for all of the Avis Budget Group brands, Avis, Budget, Zipcar, and Payless that represent $8.8 Billion in revenue.

Professor Ran Kivetz is a tenured professor at Columbia University Business School, where he holds the Philip H. Geier, Jr. Professorship of Marketing. Professor Kivetz is a leading expert in the areas of behavioral economics, decision-making, marketing, customer behavior, incentives, and innovation.  His experience in these fields includes over twenty years of research, management, consulting, and teaching.  His latest research explores political science and political psychology through the lens of behavioral economics and decision research.

Rajeev Kohli is the Ira Leon Rennert Professor of Business at Columbia Business School. His research interests are in mathematical models of non-compensatory choice, product design and recommendation systems. He has published papers in leading journals in marketing, operations research, discrete mathematics and mathematical psychology. He has also served on the editorial boards of leading journals  including Management Science and Operations Research.

JP Kuehlwein is principal at Ueber-Brands Consulting, advising large CPG groups and start-ups, alike, on brand strategy and execution – brand elevation, in particular.

Jason Lambert is currently the SVP of Beyond Labs, an innovation group within BEES.  Jason is a founding member of BEES, an eCommerce and SaaS company created by AB InBev, the world’s largest brewer.  Over the last several years, BEES has grown to be one of the largest eCommerce companies in the world with over $30bn in gross merchandise value across nearly 20 countries in the Americas, EMEA, and APAC.

Kristen Lane is interested in motivation, identity, and misinformation. Her research focuses on the social- and identity-based processes that drive how people choose to read and share information and on the cognitive and behavioral consequences of online socializing spaces. Her findings help marketers and policy makers design better information environments (e.g., social media) to reduce the spread of misleading or deceptive information.

Before joining Columbia, Kristen Lane received a Ph.D. in Marketing from the University of Arizona Eller College of Management.

Chris comes to Columbia after nearly two decades at Google, where his accomplishments include building their first reseller program, launching a mobile ad network, and leading product strategy for their sell-side ad tech business. The common theme across Chris’ tenure at Google was working closely with engineering and product teams from ideation through commercial launch, gaining a reputation for leading cross-functional teams to overcome hurdles and make efficient, well-informed decisions.

Professor Lehmann has taught several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations, and information use. Lehmann has published more than 200 articles and books, serves on the editorial boards of several academic journals, and is the founding editor of Marketing Letters.

Paul has over 25 years of experience in strategic planning, new product development, acquisition integration, alliance management, and consultative sales. He is a systems thinker and business builder focused on making the complex simple, understanding where technology and innovation are headed, and helping to answer what it means for any business. In his current work with Google, he is unlocking the next generation of business value through cloud computing and related technologies.

Ketty Pucci-Sisti Maisonrouge is the Investment Manager of KFMG, a boutique investment vehicle focused on startups and niche brands in luxury and retail. KFMG aims to be a true partner to the brands by bringing strategic expertise honed through years of working with a wide and diversified range of luxury players.

Professor Martinez is a Senior Lecturer at Columbia Business School. He combines teaching and research with extensive global experience doing strategy consulting, with particular expertise in emerging markets. He gives the Catching Growth Waves in Emerging Markets course in both the MBA and EMBA programs and the Defining and Developing wining Strategic Capabilities course to the MBAs.  He has also given the EMBA immersion course on Opportunities in India and led the Global Immersion Program to Brazil for several years.

Robert J. Morais is an anthropologist with a 35+ year career in advertising and market research, and a Lecturer at Columbia Business School. He has taught in the full time MBA, EMBA, and Entrepreneurship and Competitiveness in Latin America, Africa, and America programs. Morais was a Principal/Co-owner of a market research firm for 11 years, preceded by 25 years with advertising agencies rising to Chief Strategic Officer.

Vicki Morwitz is the Bruce Greenwald Professor of Business and Professor of Marketing at Columbia University's Graduate School of Business. Professor Morwitz earned a B.S in applied mathematics and computer science from Rutgers University, an M.S. in operations research from Polytechnic Institute of New York (now NYU’s Tandon School), and an M.A. in statistics and a Ph.D. in marketing from the Wharton School at the University of Pennsylvania. Prior to joining Columbia, she served on the faculty of the Stern School at NYU for 28 years.

Jarrod is the Founder, Chief Executive Officer, and President of United Entertainment Group. 

A seventeen-year veteran of creating brand deals in the entertainment industry, many industry colleagues as well as educators, cite Jarrod's work as the cornerstone of the branded-entertainment industry-- bridging the gap between Madison Avenue and Hollywood. 

Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation.

I am an empirical methodologist focusing on statistical and econometric methods. In my prior work, I develop methods for selection correction and causal inference with customer base panel data. Currently, I am working on projects based around representation learning methods for unstructured data and empirical modeling of boundedly rational behavior.

Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions.

Matthew Quint is Director of the Center on Global Brand Leadership. Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. His expertise is in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications. He is also the producer and host of the Center's BRITE conference.

Clayre Reyes is the Assistant Director in the Marketing Division. A motivated professional who thrives on learning new skills, taking new opportunities, and working with the different members in a department to improve outcomes. 

Miklos Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. Miklos' broad research agenda focuses on media and information marketing. His most recent papers study ad blocking, online marketplace design and content bundling on social media. Previously, he worked on user-generated content, online/mobile advertising and media and telecommunications competition.

Ellen J. Schapps has over 20 years’ experience in the corporate arena, beginning her career in advertising, in both Media and Account Management.  She has extensive product management experience and was the first female Vice President of Marketing at the consumer household products division of American Home Products (now Pfizer), where she had profit responsibility for many well-known national brands such as Woolite, Pam Cooking Spray, Black Flag Insecticides, Wizard Air Freshener, Easy-off Oven Cleaner and Old English Furniture Polish.  Ms.

Professor Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School. He researches, teaches, and advises corporations on branding, innovation, creative strategy, and customer experience.

Professor Seave is a Principal of Quantum Media, the New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies as well as nonprofits. As a Quantum Media principal, she has led numerous consulting engagements since 1998 and has provided senior-level management consulting services to many companies in a broad range of assignments.

Professor Sexton’s research concerns successful global product and brand strategies and is based on both empirical work and his considerable experience with companies throughout the world. A recipient of the School’s Distinguished Teaching Award, Sexton has taught a wide variety of courses in the fields of marketing, international business and management science.

Andrey Simonov is the Gary Winnick and Martin Granoff Associate Professor of Business at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets.

Gary I. Singer has been guest lecturing at Columbia Business School for over 20 years and was appointed Adjunct Professor of Business in 2023.

As Chief Strategy Officer, Mr. Singer sets and executes Kobre & Kim's business-building initiatives. He leads Strategy, Business Development, Marketing & Communications, and Knowledge Management & Learning to make the firm more effective, scalable, and profitable.

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation, including preference measurement and idea generation. Specifically, he combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity. He currently serves as the Editor-in-Chief at the journal Marketing Science. He teaches a course on Foundations of Innovation and the core marketing course. He received his MS in Operations Research and PhD in Marketing from MIT.

Marco Viola is a Managing Partner and founder of Nexus Partners. Nexus Partners is a US investor, general partner and manager of a portfolio of companies with over 5,000 employees and company value in excess of $500MM. Current portfolio companies include investments in retailing, health care services, education, telecommunications, water treatment, food service, media and industrial laundry. Prior to Nexus, Marco was Managing Director of Bank of America since 1995, heading the principal investment unit for Latin America (Banc of America Equity Partners - Latin America).

Molly Washburn is a Director of Academic Administration in the Marketing Division. She received a master of education in higher education administration from Boston University Wheelock College of Education and has dedicated her career to higher education. Before joining Columbia Business School, Molly worked at New York University College of Dentistry as Assistant Director of Communications and Public Affairs and as a Department Administrator. She has also worked at Boston University College of Dentistry in roles including Communications Manager and Administrative Coordinator.