Columbia Business School researchers discover that the amount of variety in a consumer’s past purchases predicts their openness to algorithm-based recommendations.
Columbia Business School research finds both shoppers and retailers benefit from “retail media”, where retailers use sponsored listings as part of product searches
Columbia Business School study’s new approach to understanding customers’ needs and their journey to purchase is ten times more accurate than previous models
Federico Marchetti ’99, a trailblazer in the sustainable fashion industry, connects with students in Columbia Business School’s Sustainable Marketing course.
New research from Professor Oded Netzer and his colleagues reveals that political polarization in the United States extends beyond obvious political indicators, spilling over to other aspects of our lives, like our brand preferences and purchases. Their work reveals more about this increasingly divided marketplace and its implications for both brands and consumers.
A field experiment by Professor Kinshuk Jerath and his co-researchers shows that an optimal level of ‘retail media’ benefits both marketplaces and consumers.
Watch Professor Mohamed Hussein describe this new approach to political campaigning and explain why it might not always have the desired impact.
Professor Oded Netzer and a team of scholars investigate whether the language used in scientific papers can indicate the replicability of the research.
Sharad Devarajan is a media entrepreneur, producer and creator. His most recent company, Graphic India, is the culmination of his lifelong dream to launch superheroes and genre stories that tap into the unique creativity and culture of India but appeal to audiences worldwide.
Kristen Lane is a faculty member in the Marketing Division at Columbia Business School. Her research focuses on the psychology of (mis)information. Specifically, her work examines the social and identity-based processes that drive what people read, believe, and share online. Her findings inform efforts to understand and reduce the spread of misleading and deceptive information.
Oliver Chen is a Managing Director and senior equity research analyst covering retail and luxury goods. Mr. Chen’s deep understanding of the consumer and his ability to forecast the latest trends and technological changes that will impact the retail space has set him apart from his peers. Oliver’s broad coverage and circumspect view make him the thought partner of retail and brand leaders.
Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.
Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.
Elizabeth Friedman is a faculty member at Columbia’s Graduate School of Business. She researches consumer decision making. Her research explores why consumers are often reluctant to buy certain items even when the items provide value, how consumers’ active goals can affect their decision process, and how small changes to the choice context can affect what consumers consider and the resulting choices they make.
Throughout her career Pauline Brown has helped to acquire, build and lead the world’s leading luxury brands. In addition to serving as an Executive-in-Resident and Marketing Professor at Columbia Business School, she sits on the board of Neiman Marcus Group and run an e-learning platform called Aesthetic Intelligence Labs.
Kamel Jedidi is the Jerome A. Chazen Professor of Global Business at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing and statistical journals. His research interests include pricing, product positioning, and market segmentation.
Kinshuk Jerath is the Arthur F. Burns Chair of Free and Competitive Enterprise, Professor of Business in the Marketing division at Columbia Business School. He is also the Chair of the Marketing Division. His research is in technology-enabled marketing, primarily in online advertising, online and offline retailing, sales force management and customer management. His research has appeared in top-tier marketing and operations management journals, such as Marketing Science, Journal of Marketing Research, Management Science and Operations Research.
Dante Donati is a faculty member in the Marketing Division at Columbia Business School. His research covers a variety of empirical topics in Marketing and Economics, including measuring the effects of ICTs on economic, political and social outcomes, methodological work to conduct surveys and experiments on social media, as well as large-scale randomized experiments on the effectiveness of social and behavior change communication campaigns.
Robert J. Morais is an anthropologist with a career in advertising and market research, and a Lecturer at Columbia Business School. He has taught in the full time MBA, EMBA, and Entrepreneurship and Competitiveness in Latin America, Africa, and America programs. Morais was a Principal/Co-owner of a market research firm for 11 years, preceded by 25 years with advertising agencies rising to Chief Strategic Officer.
Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. Professor Johar received the Distinguished Alumnus award from IIMC in 2019. She served as the school’s inaugural Vice Dean for Diversity, Equity and Inclusion from 2019 to 2021, Faculty Director of Online Initiatives from 2014 to 2017, Senior Vice Dean from 2011 to 2014, and as the inaugural Vice Dean for Research from 2010 to 2011.
Vicki Morwitz is the Bruce Greenwald Professor of Business and Professor of Marketing at Columbia University's Graduate School of Business. Professor Morwitz earned a B.S in applied mathematics and computer science from Rutgers University, an M.S. in operations research from Polytechnic Institute of New York (now NYU’s Tandon School), and an M.A. in statistics and a Ph.D. in marketing from the Wharton School at the University of Pennsylvania. Prior to joining Columbia, she served on the faculty of the Stern School at NYU for 28 years.
